About the Role
Flybits is looking for a dynamic and creative Director of Marketing & Communications to drive our brand narrative and bridge the gap between our products and our audience. Reporting to the CGO, you'll partner with senior executives to align marketing strategies with our overall business objectives and goals. You will shape our marketing strategies, from cultivating brand narratives to executing innovative initiatives and campaigns that reinforce our market position, product proposition, and thought leadership.
If you're a seasoned B2B marketing leader who thrives in a fast-paced, high-energy environment, this is the opportunity for you!This role is a hybrid position requiring you to be on-site in our Yonge-Dundas Square Office three times a week (Monday, Tuesday and Thursday).
Key Responsibilities
GTM Execution & Product Marketing
- Contribute to and execute a Go-To-Market (GTM) strategy, ensuring alignment with product and growth teams.
- Support the development of the GTM toolkit, including messaging, sales collateral, competitive analysis, and training materials.
- Work with Product and Growth teams to ensure a cohesive marketing approach to new product launches and feature updates.
- Conduct market research and competitor analysis to identify opportunities for growth and differentiation.
Strategic Leadership & Brand Positioning
- Collaborate closely with the Executive Leadership to ensure marketing strategies align with overall business objectives and goals.
- Drive brand positioning and messaging, ensuring consistency across all marketing channels and touch points.
- Develop and implement marketing campaigns across various channels, from inception to execution.
- Stay up-to-date with industry trends and emerging marketing technologies, recommending innovative strategies to maintain a competitive edge.
PR & Communications
- Lead PR and communications efforts, ensuring alignment with our brand, growth, content, and corporate objectives.
- Actively manage efforts for award submissions, identifying and pursuing opportunities to raise brand awareness and recognition.
- Oversee content strategy, including topic development, content calendar management, content delivery, posting, and promotion.
- Ensure internal teams have access to and awareness of sales-supporting content, actively identifying opportunities for content development in coordination with other departments.
Demand Generation & Growth Marketing
- Craft and execute a highly effective lead generation strategy in collaboration with the Growth team, using a blend of digital and traditional tactics to drive MQLs.
- Develop and implement a lead nurturing strategy to ensure seamless alignment between marketing and sales efforts.
- Oversee the planning and execution of digital marketing campaigns, including SEO, SEM, social media, and email marketing.
- Monitor and analyze marketing performance metrics, making data-driven recommendations for optimization and improvement.
Cross-Functional Collaboration
- Work closely with cross-functional teams, including Growth, Product, and Sales, to ensure cohesive messaging and a unified brand experience.
- Manage design efforts related to content development, sales collateral, and product marketing, ensuring brand consistency and excellence.
Must-Have Qualifications:
- 8+ years of experience with a strong focus on B2B technology, enterprise software, or SaaS organizations.
- Proven expertise in developing and executing marketing strategies that drive measurable business results.
- Strong leadership skills with a track record of building and managing high-performing teams.
- Experience in content marketing, brand positioning, and digital marketing.
- Ability to balance high-level strategic thinking with hands-on execution in a fast-paced environment.
- Exceptional communication and storytelling abilities.
- Knowledge of marketing automation tools and Salesforce Marketing Cloud
Nice-to-Have Qualifications:
- Familiarity with financial services, specifically in the cards and payments space.
- Prior experience in a high-growth scale-up environment.
- Strong analytical mindset with experience in performance-driven marketing
What We Provide:
- The opportunity to join an innovative company alongside a collaborative team of creative thinkers.
- A fulfilling career path offering diverse global prospects for professional growth.
- Competitive compensation and comprehensive benefits package.
- Internal training and professional coaching to support your development and enhance skills.
- Generous vacation policy including bi-weekly summer hours and holiday slowdown in December.
- Freedom to choose between Mac and PC for customizing your workspace.
About FlybitsNamed by LinkedIn Top Startups and Canadian Innovation Exchange Top 10 as one of the hottest high-growth global companies to work for in the country, Flybits enables our customers in financial services to provide hyper-personalized experiences through the power of data science and context-aware computing. Some of our recent accomplishments include:
- Canada’s Top 50 Fintech Companies by Digital Finance Institute
- 2019 Technology Fast 50™ award winner by Deloitte Canada
- LinkedIn Top 15 Startup
- Canadian Innovation Exchange Top 10
Flybits empowers enterprises to connect with their customers more meaningfully through micro-personalized experiences, powered by contextual data. Flybits aggregates disparate sources of relevant public and proprietary data without technical hassle, enabling Fortune 500 organizations to build sophisticated and evolving customer engagement programs with ease. Leveraging unique and patent-protected AI and machine learning capabilities, experiences created through Flybits become increasingly effective in delivering success.
From driving product awareness to offering virtual concierge-style services, enterprises across the globe are using Flybits to add significant value to the lives of their customers and preparing themselves for the new data economy.
Flybits is an Equal Employment Opportunity Employer. Employment, recognition and advancement at Flybits are based solely on individual merit and qualifications directly related to professional competence. We provide equal opportunity without regard to race, colour, gender, ethnicity, ancestry, national origin, age, religious affiliation (or lack thereof), sexual preference or orientation (or lack thereof), pregnancy status, medical condition, marital status, or any other characteristic protected by the law.
Flybits is committed to making all reasonable accommodations to ensure compliance with the Ontario Human Rights Code and other applicable provincial disability laws, in addition to any federal or local requirements.
