Our Culture
Progressive. Innovative. Fast-paced. Optimistic. Collaborative. Giving. Fun. Our employees love the family-like environment and the opportunity for growth in a rapidly growing industry. The Role We are looking for a tenured storyteller who is passionate about both the creative and technical side of content writing. This is an exciting new role with the ability to make a quick and lasting impact on business objectives with an ambitious company. You will act as the owner for the strategic vision for content marketing objectives across all brands, overseeing a dedicated team of marketing specialists. Responsibilities
- Oversight of the strategic vision of the content strategy for all brands
- Develop, promote & execute a consistent content brand identity through all content mediums for all brands
- Responsible for the day-to-day project management of marketing initiatives alongside Marketing Manager and Paid Manager to support program goals
- Work with the team to execute marketing campaigns to support the overall strategy. These may include but are not limited to: Email Marketing, Website Content & SEO strategy, Social Media, Affiliate Relationships, etc.
- Support Marketing Manager with external relationships and respective marketing deliverables. These include but are not limited to, teams, sponsors, track promoters, and global sales agent networks
- Manage regular reporting and reviews with marketing functional teams
- Identify new content marketing opportunities, tools, and best practices that support department goals & strategy
- Action necessary decisions based on analysis of data and stats provided by the team, including historical site performance, VTLs, customer acquisition cost, LTCs, lifetime value of customer, etc.
- Manage team of marketing specialists
- Develop, manage & document content team processes & SOPs
Requirements
- Education and Experience
- Degree in Marketing, Business, Communications, or affiliated specialized area
- Minimum 5 years' experience with an excellent understanding of digital marketing, more specifically content digital marketing
- Solid knowledge of online platforms, marketing automation platforms, digital marketing tools, content management systems, digital sales platforms and Google Analytics
- Solid knowledge of SEO/SEM/Organic best practices, analysis and application
- Experience managing a team and company projects
- Skills/Abilities
- Ability to prioritize and make decisions in a rapidly changing environment
- Excellent written and verbal communication
- Superb attention to detail
- Strong analytical skills to assess performance and make improvements
- Friendly personality and the ability to quickly build rapport with colleagues, partners, and suppliers
- Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies, and cultures
- Resourceful, innovative, creative, and flexible
- Results-oriented
- Organized, accurate and deadline-oriented
- Ability to multi-task in a fast-paced environment
- Willingness to work unconventional hours as required to liaise with colleagues in other time zones
