Director of Monetization

14 WestBaltimore, Maryland, United StatesHybrid, Onsite

As a

health and wellness affiliate of The Agora Companies, we offer a fresh, authoritative perspective to natural medicine—to provide trustworthy direction to the millions of aging consumers trying to cut through the mainstream clutter and take control of their own health. We’re a close team of creative thinkers who enjoy innovation, and working hard to see our business succeed. We believe in creating quality editorial and develop natural health products that we know will have a profound effect on our customers’ lives.Our company is seeking a Director of Monetization to drive revenue through

omni-channel marketing efforts: ie; email, SMS, CRM triggered events and other backend marketing channels.

This role focuses exclusively on

monetizing and retaining existing customers and subscribers through strategic campaigns, segmentation, automation and performance analysis. The ideal candidate is highly analytical, data-driven, and experienced in optimizing backend marketing strategies to increase customer lifetime value (LTV) and maximize revenue.

Responsibilities

Develop, execute, and optimize revenue-driving email and SMS campaigns.
Manage a team of internal/monetization marketers.
Implement segmentation, automation, and personalization strategies to enhance engagement and conversions.
Own the retention and renewal strategies for newsletter subscription and supplement renewal offers.
Manage marketing calendars to ensure timely execution of promotions, product launches, and re-engagement efforts.
Analyze performance metrics (open rates, CTR, CR, AOV, revenue/M mailed, churn rate) and make data-driven decisions to improve results.
Set goals and KPI’s for all monetization efforts.
Work closely with copy, editorial, creative/production, customer service and internal/external marketers to ensure messaging, offers, and timing align with business objectives.
Conduct A/B testing on subject lines, swipe and promo copy, send times, offers, etc... to continuously improve campaign effectiveness.
Oversee compliance with email and SMS regulations (CAN-SPAM, GDPR, TCPA) to maintain deliverability and engagement.
Identify new opportunities for revenue growth, including upsell, cross-sell, and reactivation strategies.
Maintain and improve workflow processes using CRM and project management tools

Qualifications

5-10 years of proven direct response experience in backend marketing (email, SMS, retention marketing, or e-commerce).
Experience managing a team of marketers, and able to communicate with company stakeholders.
Strong understanding of email and SMS platforms (ie; Salesforce, Klaviyo, HubSpot, Iterable, Attentive, Postscript, Twilio, etc).
Must be a testing connoisseur. Cannot be afraid to take risks, fail quickly and scale winning tests/ideas.
Data-driven mindset with the ability to interpret and act on analytics.
Experience with segmentation, automation, and A/B testing to drive engagement and revenue.
Proficiency in Asana, Jira, or other project management tools.
Strong copywriting and messaging optimization skills are a plus.
Ability to work cross-functionally, aligning marketing efforts with business goals.
Familiarity with direct response marketing and customer lifecycle strategies.
Experience with Telesales marketing is a plus

If you aren’t afraid to roll up your sleeves, and thrive in a fast-paced environment and are passionate about driving monetization and customer engagement, we’d love to hear from you.Compensation Range - $100,000 - 150,000 base (USD)

Who are we?

The Agoracompanies service 10+ affiliated publishing groups all around world. These publishing groups are focused on developing information and products that help individuals control their own destiny when it comes to matters of finance, health and lifestyle.We believe strongly in nurturing and developing our team members and don’t just hire to fill gaps. We see every individual as crucial to success of our mission and purposefully create opportunities for them to grow along with the organization.

Life at 14 West

"We're not just an address. We're an open door." Most people know us because we share a long history and heritage with The Agora Companies. The Agora is a network for more than 20 publishing and media outlets worldwide. And we are the business and workplace services experts that support nearly all of them in one way or another. Our services include: Personnel & Talent Acquisition, Communications, Marketing Intelligence, Legal, Financial Services, Operations, Global Technologies, and Information Security. Essentially, 14 West offers The Agora Companies and their employees the unique luxury to do the work they want to do rather than the work they have to do. They get to focus on their research, copy and marketing. We work passionately to help protect, guide and grow their workplaces. But you're likely here either because 1) you're interested in joining one of our teams. In which case, you can learn more about each service division and how you could contribute by visiting Our Services on 14west.us. You can also get a feel for what we do and how we do it by subscribing to our blog WestWord. Or 2) you heard 14 West can help open the door to a rewarding career within The Agora. Well, you heard right. The 14 West Talent team is the first call hiring managers make when they suspect they need a new star. And we will not let them down. Getting into one of these companies won't be a walk in the park. But it will be worth it. Either way, you've got to be a certain type of person looking for a certain type of environment. We've inherited a number of traits from The Agora's founders and leaders - and like them, we work hard. We like unique perspectives. We believe our time is better spent testing new ideas than perfecting old ones. And we give people the freedom and resources they need to forge their own path. So while there are no guarantees, there are no limitations. Sound good Follow our social media pages to be the first to know when opportunities develop.