About the role
We are seeking a collaborative and experienced
Product Marketing Manager
to help build understanding and drive adoption of our compensation technology solutions. This is a highly visible role with cross-functional responsibilities including significant overlap with customer success, product, and sales. If you’re curious, driven, and ready to take on the challenge of being the first dedicated product marketer at a fast-growing startup, this might be the role for you.
What you’ll do:
- Develop and execute product marketing strategies and campaigns, including positioning, messaging, and competitive analysis
- Lead quarterly customer-focused product roadmap webinars in collaboration with Product Management, Customer Success, and C-suite
- Develop deep understanding of our users and audience to align product messaging and value propositions with their needs
- Create product-specific content to support the full buyer journey
- Lead product launches from planning to execution, coordinating with sales, marketing, product, customer success, and other teams as appropriate
- Conduct customer and user research in collaboration with product management and customer success to capture insights and uncover opportunities
- Own user and platform communications (e.g., planned downtime, feature updates, etc.)
What you bring:
- 5+ years of B2B product marketing experience, ideally in SaaS or software, including:
- Demonstrated experience bringing new products and features to market from launch planning through execution and measurement
- Experience marketing innovative solutions to a niche audience
- Strong cross-functional communication and collaboration, including working with product management, sales, and customer success
- Ability to translate technical features into customer value propositions that resonate with key audiences
- Proven strategic problem-solving skills and ability to work through ambiguity to deliver results
- Exceptional storytelling with the ability to combine customer needs and value propositions into compelling narratives
- Creative and analytical, with the ability to translate data into actionable insights and create unique experiences that showcase product value
- Bonus: Background working in HRTech or at fast-growing startups
Why you’ll love it:
BetterComp is transforming the way companies approach compensation, delivering modern, data-driven solutions that help organizations streamline pay practices, ensure fairness, and stay competitive. With a growing roster of enterprise clients, including many of the world’s largest companies, we’re redefining how compensation teams work.As a fast-moving startup, we thrive on building what doesn’t yet exist—solving complex problems with creativity, agility, and a bias for action. At BetterComp, you’ll be part of a forward-thinking team that values bold ideas, empowers you to take ownership, and provides the support needed to grow your career.Our success is driven by exceptional people.
We hire top talent and give them the autonomy and space to do their best work. Here, you’ll collaborate with some of the most innovative and driven minds in the industry, tackling compensation’s toughest challenges and shaping the future of HRTech.
What we offer:
- Our fully remote position, based in the U.S., offers you the freedom to work from the comfort of your home, giving you the flexibility you've always wanted.
- Competitive compensation package that includes:
- Base salary range for this position: $100,000 - $125,000(annually based on experience and location)
- Equity
- Flexible PTO, generous company holidays
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
