At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create something awesome. And that's where you come in:
The Sr Director of Marketing Operations will be responsible for building and scaling a world-class marketing operations function that drives efficiency, insights, and performance across our global marketing organization. This role will lead marketing data analytics, campaign execution, and overall marketing process optimization. The ideal candidate is a strategic thinker with deep expertise in SaaS marketing operations, data-driven decision-making, and cross-functional collaboration.
What you will be doing:
- Marketing Automation: Identify and implement new tools to enhance marketing effectiveness.
- Campaign Operations & Execution: Develop scalable processes for campaign planning, execution, and measurement. Ensure marketing programs are executed efficiently across channels.
- Data & Analytics: Drive data-driven decision-making by developing KPIs, dashboards, and reporting frameworks to measure marketing ROI, pipeline contribution, and overall effectiveness.
- Lead Management & Funnel Optimization: Oversee lead scoring, routing, and attribution models to ensure high-quality pipeline generation and alignment with sales.
- Budget & Performance Management: Manage the marketing budget, forecasting, and spend optimization to maximize efficiency and ROI.
- Strategic Planning: Develop and implement a comprehensive marketing operations strategy and process that enhances efficiency and effectiveness.
- Cross-Functional Alignment: Partner with sales, finance, and customer success teams to ensure seamless collaboration, data integrity, and shared accountability for revenue goals.
- Team Leadership & Development: Build and lead a high-performing marketing operations team, fostering a culture of innovation, agility, and continuous improvement.
- Strategic Partnership: Work closely with the CMO and field marketing teams to strengthen collaboration, ensuring alignment between marketing strategies and business objectives.
What you will need to know/have:
- 10+ years of experience in marketing operations, demand generation, or revenue operations within a B2B SaaS environment.
- Proven experience leading and scaling marketing operations in a private equity-backed or high-growth company.
- Deep expertise in marketing automation, CRM systems (e.g., Salesforce), and data analytics tools.
- Strong analytical and problem-solving skills with a track record of driving data-driven marketing decisions.
- Experience with attribution modeling, lead scoring, and pipeline forecasting.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
Get in on all the awesome at Instructure:
- Competitive salary, equity and 401k.
- Medical, dental, disability, and life insurance.
- HSA program, vision, voluntary life, and AD&D.
- Tuition reimbursement.
- Paid time off, 11 paid holidays, and flexible work schedules.
- LifeStyle Spending Account.
$165,000 - $175,000 a yearWe’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.
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