Founded by Arianna Huffington in 2016, Thrive Global is a leading behavior change technology company with the mission to improve productivity and health outcomes – one Microstep at a time. Thrive helps individuals and organizations improve well-being, performance and mental resilience with its AI-powered behavior change technology platform. Thrive’s Microsteps – small, science-backed steps to improve health and productivity – have been adopted by employees at more than 200 organizations in over 160 countries, from frontline and call center workers to executives at multinational companies. For more information, visit
www.thriveglobal.com.As a Principal Product Manager at Thrive, you will be responsible for shaping and optimizing the core daily experience of the Thrive Global platform. Your focus will be on driving measurable improvements in health, well-being and productivity, leveraging behavioral science, AI-driven personalization, and best-in-class user engagement strategies. You will champion user engagement by planning for holistic product features that sustain long-term behavior change, whether through habit formation loops, gamification, incentives, or dynamic user interactions.
You will work across engineering, design, research, product marketing, and company leadership to build a world-class experience that balances immediate impact with long-term behavior change.If you’re not sure that you’re 100% qualified, but this sounds like a role you would Thrive in – we want you to apply! We believe skills are transferable and passion for our mission goes a long way.
Who You Are:
- A strategic thinker who can leverage both quantitative and qualitative data to inform a product roadmap, and who expertly balances quick wins and big bets.
- A ruthless prioritizer who identifies the highest leverage projects and gets the job done.
- A believer in compassionate directness who gives and receives feedback with heart.
- Someone who loves being the glue between technical and non-technical teams.
- Someone who is always excited to partner and collaborate broadly with engineering, design, user research, product marketing, customer success, fellow product managers and company leadership.
How You'll Contribute:
- Own the daily experience of the Thrive platform, ensuring our AI Health Coach and engagement mechanics (such as reminders, nudges, rewards, gamification) drive sustained behavior change.
- Optimize user engagement and retention by leveraging best practices from behavioral psychology, habit formation, and incentive design.
- Build strong empathy with our users, understand their motivations and barriers, and the levers of habit forming. Be the subject matter expert in user engagement based on psychological research, user research, and analytics.
- Define and execute a compelling product strategy that leverages Thrive’s proprietary behavioral science methodologies and best-in-class technology.
- Define and deliver compelling product experiences rooted in iterative experimentation, psychological research, data analysis, user insights and needs, strategic business opportunities and a clear understanding of our technical platform capabilities.
- Identify dependencies and build alignment across product development teams, cross-functional partners and company leadership.
- Partner with Engineering and Design to create intuitive, frictionless experiences that keep users coming back.
- Get to know your users deeply and create cohesive user experiences.
- Measure and communicate success by aligning key engagement, retention, and health outcome metrics with business goals.
- Mentor more junior product managers.
Must Haves:
- 10+ years of product management experience, leading complex B2C or B2B2C SaaS platforms that drive long-term engagement.
- Experience designing AI-powered or personalized digital experiences that leverage behavioral science, habit formation, or incentive-based engagement.Experience designing AI-powered or personalized digital experiences that leverage behavioral science, habit formation, or incentive-based engagement.
- Strong analytical mindset—you can synthesize qualitative insights and quantitative data into actionable product strategies.
- Ability to influence, negotiate and drive results
- Excellent communication skills and executive presence
- Ability to explain complex business and technical concepts to audiences in an approachable way
- Demonstrated track record of product leadership is a plus.
- Ran experiments, worked with design and user research to iterate on the experiences to drive positive outcomes for the users.
- Background in neuroscience, psychology or a related field is a plus.
What We Offer:
- Being part of a mission-driven company that’s truly making a difference in the lives of people around the world
- Ability to develop within the company and shape our growth strategy
- A human-centric culture with a range of wellness perks and benefits
- A competitive compensation package
- Medical, dental and vision coverage + 401k program with company match
- Generous paid time-off programs
Compensation for this role depends on level, and will likely fall in the $160,000-225,000 range. We provide a competitive mix of salary, performance bonus, and equityThrive is deeply committed to creating a safe and welcoming work environment free of discrimination and harassment so that all employees can bring their whole selves to work.Thrive is proud to ensure equal employment opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, gender identity, gender expression, sexual orientation, age, marital status, family or parental status, veteran status, or any other characteristic protected by applicable federal, state or local law.Thrive is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
Please inform Thrive’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process.
