About Nettwerk Music Group
Founded in 1984, Nettwerk Music Group is a global independent record label with a deep history of purpose-led innovation. We partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers. Headquartered in Vancouver, with a hybrid workforce of over 200 across the globe –and hubs in Los Angeles, London, Hamburg, Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond– we benefit from a unified global team with diverse and rich, cross-market experience.
Role Responsibilities
The Audience Insights Manager is responsible for identifying and analyzing key demographics, trends, behaviors, and preferences of music consumers within key audience segments through qualitative research and social media analytics tools. The individual in this role will work closely with cross-functional teams to develop data-driven strategies that improve audience engagement, acquisition, and retention. The Audience Insights role plays a critical role in helping the company understand its target audiences and make informed decisions to drive business success.
The ideal candidate requires a blend of analytical skills, strategic thinking, and effective communication skills to translate data into actionable, marketable insights.
What you'll do
- Data Collection: Conduct qualitative research through surveys, interviews, and focus groups to identify key audience segments, trends, affinities, values, and behaviors.
- Data Analysis: Apply contextual knowledge about artists, the music industry, and culture to identify patterns, trends, and insights related to audience demographics, interests, and behaviors. Work closely with Data Analysts to gain deeper quantitative insights into listening behavior.
- Reporting: Use visualization and reporting tools to present audience insights and recommendations to stakeholders.
- Strategy Development: Assist in developing and implementing strategies for collecting and reporting audience data from social media monitoring, website analytics, and other relevant channels. Develop strategies to improve community building and identify spaces that can boost retention.
- Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure alignment of Audience Insights with overall business goals.
- Market Research: Stay up-to-date with industry trends and best practices to inform the company's audience engagement strategy.
- Compliance and Ethics: Ensure compliance with data privacy regulations and ethical standards in all audience research activities.
Role Requirements
- 2-3 years of experience in audience research and insights, preferably in the music or entertainment industry
- Strong analytical skills and experience working with large data sets
- Experience with social media platforms, analytics, streaming services and apps
- Familiarity with music analytics platforms (e.g. Chartmetric, Viberate) and market research tools (e.g. Luminate, MiDIA, StatSocial)
- Previous experience in Marketing (e.g. Digital Marketing, Public Relations, Product Management)
- Excellent communication and presentation skills
- Strong problem-solving and critical-thinking skills
- A broad interest in diverse scenes, genres, and related trends; a genuine appreciation for fan communities that can grow around any artist
- Ability to work independently and multi-task in a fast-paced environment
- An excellent communicator and enthusiastic collaborator who works well with team members, internal partners, and senior management
- Familiarity with data visualization and reporting tools (e.g. Tableau, Google Products)
- Ability to commute into a major city to conduct field research at fan events and shows
- A Bachelor's degree in market research, marketing, psychology, or a related field
Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
