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Senior Go-to-Market (GTM) Enablement Manager

PaddleLondon, United KingdomRemote, Onsite

What do we do?


Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally. 

The Role:  


Are you a strategic thinker with a passion for empowering sales teams? As a Senior GTM Enablement Manager, you'll be essential in helping our sales organisation reach new heights. This isn't just about training; it's about architecting and executing impactful programs that directly translate to long-term revenue growth. This role will partner closely with sales leadership and cross-functional teams to shape enablement priorities and deliver solutions. You'll be responsible for developing and implementing comprehensive enablement programs aligned with our overall GTM strategy.To be successful in this role you’ll need to be a self-starter, comfortable with change and adept at cross-functional senior stakeholder management.Reports to: Head of GTM Enablement

What you'll do: 


You will shape enablement strategies which align with our go-to-market strategy and evolve how the sales teams help customers buy and go-live.The role is varied and the impact is high.

  • Drive skills and knowledge development to meet our long-term growth goals: You will proactively identify opportunities to optimise sales productivity and skills growth, using a combination of data analysis, listening to Gong calls and by understanding our GTM strategy. You will partner with sales leaders to design and execute initiatives which deliver against our revenue goals.
  • Sales onboarding: You will own and optimise our AE and BDR onboarding, ensuring a rapid and effective ramp by implementing best practices across LMS and live components.
  • Product Enablement: You will collaborate with PMM and Product to create compelling value-focused training for our product releases and share best practices to evolve the approach. 
  • Knowledge management: You will own and optimise our internal CMS, ensuring the team can efficiently find information as well as utilise customer-facing features (such as deal rooms).

Best practices and continuous improvement:

You will bring your industry expertise and knowledge of enablement best practices, to recommend and execute on ways to continually improve sales enablement at Paddle.

We'd love to hear from you:


  • A strategic and critical thinker, who can connect dots and objectively analyse input to form a proposed plan of action. You have a proven ability to develop and execute enablement initiatives aligned to go-to-market objectives.
  • A cross-functional collaborator by nature, across all levels and functions of an organisation - strong stakeholder management skills are key. In particular, you should be adept at influencing senior sales leadership.
  • A fast learner and self-starter, who thrives in a dynamic environment.
  • A clear, concise communicator who can simplify complex concepts.
  • An expert in enabling a customer-centric buying process and sales methodologies like MEDDPIC.

Nice to have:


  • Experience in a customer facing role - e.g. sales, customer success, consulting (we’ll be extra excited if you have payments experience!)

Everyone is welcome at Paddle


At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed.

We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together. 

Why you’ll love working at Paddle


We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We live and breathe our values, which are:

Paddle for others


Paddle together


Paddle simply


We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives. We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish  hubs, or even a bit of both! We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

Life at Paddle

Our mission is to help software companies succeed - enabling them to focus on creating products the world loves. Hundreds of companies rely on our e-commerce platform to sell their software products globally, as well as our powerful analytics and marketing tools to understand and grow their businesses. Our vision is to become the platform that all software companies use to run and grow their business. We aim to replace a fragmented ecosystem of specialised tools with a unified platform that removes the complex burden that comes with running a software business, whilst also providing unparalleled insight to help them grow faster. We're early in our journey but making great progress: Deloitte Fast 50 named us the fastest growing software company in the UK (we've tripled revenue every year since our launch in 2012), and we've raised over $17m in funding from incredible investors such as Notion, BGF and Kindred.
Thrive Here & What We Value1. Inclusive Employer2. Transparent, Collaborative, and Respectful Culture3. Full Suite of Benefits4. DigitalFirst Company5. Unlimited Holidays and 4 Months of Paid Family Leave Regardless of Gender6. Constant Exposure to New Challenges7. Annual Learning Fund8. Regular Internal and External Training
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