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Head of Growth Marketing

Good EggsOakland, California, United StatesOnsite

About Good Eggs


At our core, we represent radical freshness, impeccable quality, curated selections and exceptional service. Picked yesterday, baked this morning, by the people we know and trust. We go straight to the source and bring only the best right to you. We're Good Eggs.

About the Job


Good Eggs is seeking a Head of Growth Marketing to lead and scale our acquisition and customer lifecycle marketing efforts across paid, owned, and earned channels. This role is responsible for driving new customer growth, improving retention, and maximizing the efficiency of our marketing investments. You will spearhead our paid and organic marketing strategies, site merchandising efforts, and explore new growth opportunities, including offline channels. This role requires a blend of strategic thinking, analytical expertise, and creative problem-solving to drive measurable impact.

Collaboration across teams—including marketing, data, product, and food leadership—is critical to success. Additionally, this role will support the COO and CEO in strategic growth initiatives and must bring a strong food point of view.

Responsibilities


  • Lead and Own Growth Strategy: Develop and execute a full-funnel, multi-channel growth marketing strategy that maximizes customer acquisition and retention while optimizing for ROAS, CAC, and LTV-to-CAC ratio.
  • Paid and Performance Marketing: Oversee all paid acquisition channels, including search, social, display, and emerging paid media opportunities, ensuring strong performance and efficient spend allocation.
  • Explore New Growth Channels: Identify, test, and scale new acquisition channels, including offline channels such as direct mail, partnerships, and out-of-home advertising. Support new initiatives, such as advertising and B2B sales.
  • Email & Lifecycle Marketing: Oversee email and lifecycle marketing efforts, leveraging tools like Klaviyo to improve engagement, retention, and conversion rates. Ensure campaigns are data-driven and segmented effectively.
  • Social Media & Organic Growth: Manage and optimize organic and paid social media strategies to enhance brand awareness, engagement, and conversion.
  • Site Merchandising & Creative Management: Direct and manage merchandising and creative efforts (including product photo as necessary) to ensure alignment with acquisition and retention goals.
  • Data-Driven Decision Making: Utilize data and a test and learn mentality to optimize campaign performance and uncover new growth opportunities. Ensure accurate marketing attribution and reporting.
  • Collaboration & Stakeholder Management: Work closely with food leadership and cross-functional teams to develop and implement effective growth initiatives. Support the COO and CEO in strategic growth planning.
  • Dashboard & Reporting Excellence: Develop and maintain real-time marketing performance dashboards, ensuring insights are actionable and inform ongoing strategy refinements.
  • Leadership & Team Development: Build, mentor, and scale a high-performing growth marketing team, fostering a culture of innovation, testing, and continuous improvement.
  • Systems Thinking & Operational Efficiency: Develop and optimize marketing systems and processes to enable speed and agility in execution. Move with urgency to capitalize on growth opportunities.

Required Qualifications


  • Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
  • 10+ years of experience in growth marketing, performance marketing, or related fields, with at least 3 years in a leadership role.
  • Strong expertise in paid media, including Google Ads, Meta Ads, and emerging digital advertising platforms.
  • Proven ability to identify, test, and scale new customer acquisition and retention strategies, including offline channels such as direct mail.
  • Experience in email marketing, lifecycle marketing, and CRM strategy, with proficiency in tools like Klaviyo, Braze, or similar.
  • Experience in eCommerce, grocery retail, or food-related industries is a plus.
  • Strong analytical mindset with a proven ability to translate data into actionable insights.
  • Excellent communication skills with the ability to influence cross-functional teams and senior leadership.
  • Passion for a fast-paced, high-growth environment with a strong sense of ownership and adaptability.
  • A passion for food and having an impact on the food system!

Competencies


  • Ability to build compelling presentations from data that summarizes complicated data and insights.
  • Ability to work in fast-paced, high-pressure, Agile environments.
  • Ability and willingness to learn any new technologies and apply them at work in order to stay ahead of the curve.
  • Excellent oral, written, and presentation skills – prior experience in conducting stakeholder meetings and presentations.
  • We can’t wait to meet you. Please apply with your resume, cover letter, and if available any samples of your work.

    What We Offer

  • Base Salary: $130,000+ depending on background and experience
  • Medical, Dental, and Vision
  • Flexible time off policy
  • 401k program
  • Employee discounts on all marketplace products

The Good Eggs Compensation Philosophy:


We offer competitive compensation based on market rates, evaluated  bi-annually. Our final offer is based on years of experience, length of time with title, and demonstrated impact while in previous roles, combined with our compensation philosophy. Good Eggs provides equal employment opportunities for team members and candidates regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, military status or disability in accordance with local, state and federal guidelines.

We hire and promote individuals based on their qualifications for the position to be filled. We are committed to creating a diverse and inclusive workforce.

Good Eggs uses E-Verify to confirm the identity and employment eligibility of all new hires.


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Life at Good Eggs

Absurdly fresh groceries, delivered. Good Eggs is the unbelievably simple way to feed your family well, all week long. The very best of the Bay, and affordable staples you need, delivered today. Stop waking up in the middle of the night wondering why there arent more hours in the day, why it's so hard to get a great meal on the table, why a trip to the farmer's market rarely happens and why youd rather wait an hour for a table than spend it grocery shopping. It's not you. We believe there's a better way. Radical freshness, impeccable quality, perfect selection and same-day service. Picked yesterday. Baked this morning. By people we know and love. We go straight to them and bring the best stuff straight home to you. Were your friendly, local, sustainable, farmer-sourced, same-day-delivered, fresher-than-fresh, realer-than-real, healthy and unbelievably simple way to create a better food system for yourself and the world. Were making it easy for busy people to eat well at home by curating a marketplace full of the best local, organic produce, sustainable meat and fish, and delicious grocery staples. Order your groceries today on our site or app, and theyll be on your doorstep tonight. It's that simple.
Thrive Here & What We Value1. Radical Freshness2. Impeccable Quality3. Curated Selections4. Exceptional Service5. Picked Yesterday, Baked This Morning, by the People We Know and Trust6. Go Straight to the Source and Bring Only the Best Right to You7. We're Good Eggs.
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