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SVP, Product

MeUndiesCulver City, California, United StatesOnsite

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…
Today MeUndies has sold more than thirty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.

Please note that this is a hybrid position of 4 days/week in our Los Angeles office


We’re looking for a strategic leader to join our team as

Senior Vice President of Product


, leading Merchandising, Design, Product Development and Production Teams in building out the product roadmap and identifying short-term and long-term opportunities for growth. This role will be responsible for the creation and execution of new product lines, seasonal assortment strategies, category growth, sourcing and pricing strategies to meet the needs of our consumer and deliver against strategic and financial company objectives.This position requires a blend of excellent analytical, organizational and leadership skills in addition to experience managing and building omni-channel product teams.

What You'll Do


  • Develop, lead and communicate overall product strategy & roadmap for all categories across all distribution channels, leveraging data, market trends and insights to achieve company financial objectives
  • Partner with Planning, Finance, Wholesale, Ecommerce and Operations teams to understand, influence and drive business objectives/customer needs, and identify category/product opportunities 
  • Partner closely with key functional areas to build a 360° go-to-market strategy including Marketing, Creative, Site Merchandising, Digital Product, Wholesale and Customer Experience
  • Drive the evolution of new product concepts into achievable business strategies
  • Lead merchandising, design and product development teams to build and execute upon product category roadmaps and brand strategies
  • Build an integrated line plan framework to edit/assort product collections that both draw the customer in and drive results
  • Identify product opportunities through regular hindsighting, incorporating macro trends, consumer research, cross-functional feedback and sales performance analysis
  • Identify, assess and address in-season risks and opportunities to drive revenue and achieve financial targets
  • Oversee creation of new product concepts, product designs, and line plans based on comprehensive knowledge of customers, brand and industry trends
  • Lead Design and Product Development throughout the entire conceptual and commercialization process
  • Develop and maintain the company sourcing strategy including vendor selection and evaluation, competitive sourcing and factory risk mitigation
  • Prioritize product development projects in relation to the company’s strategic vision
  • Deliver assortments that bring stories to life in a compelling and relevant manner for the target consumer 
  • Lead the development of a competitive organizational pricing strategy to drive financial performance across all categories
  • Ensure that company deadlines are met in order to deliver product on a timely basis 
  • Empower and challenge department leads to drive category growth using data and competitive analysis
  • Support pricing and promotional decisions in partnership with operations and finance teams to drive sales while improving margin
  • Collaborate with wholesale team to develop assortment vision & channel strategy
  • Support key wholesale account relationships
  • Lead product team in using data to forecast trends and plan product assortments
  • Deliver value creation, cost reduction and quality improvement while achieving category margin targets
  • Drive development of analytical tools & reports to effectively manage performance KPIs 

What You Have


  • Minimum 15+ years of relevant industry experience required 
  • Minimum 10+ years proven leadership experience at a senior level
  • Apparel industry and/or DTC expertise and background preferred 
  • Proven ability to lead, build relationships, and work effectively in a cross-functional team environment 
  • Outstanding verbal and written communication skills with the ability to a influence others
  • Successful track record of influencing and decision-making at multiple levels 
  • Strong business acumen with ability to anticipate risks and identify contingency plans
  • A self-starter mentality and ability to work in a fast-paced, entrepreneurial environment
  • Proven track record of building, training, and developing high performing teams
  • Ability to think creatively and strategically while maintaining financial discipline
  • Ability to travel globally and domestically as needed
  • Bachelor’s degree required 

The base salary range for this full-time position is $233,750 -$260,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.

WHY WORK AT MEUNDIES?


It's more than a job.


We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all! 

We look at the necessities.


We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. 

We have an office you’ll enjoy going to.


We work in our office Monday - Thursday. Friday is a remote/work-from-home day. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime. 

We don’t forget the most important things.


We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions!

Plus those special extra things.


We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints. MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law.

 In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Life at MeUndies

MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription model in 2011. Founder Jonathan Shokrian identified a market gap during his own shopping experience. Nothing about underwear shopping was enjoyable - other brands were hyper-sexualized, overcomplicated, uncomfortable and inconvenient. He recognized that no one in the industry was offering their customers the experience that modern consumers expect. Jonathan started MeUndies to provide a fun and simple offering with a relentless emphasis on quality and service. Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 7M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men's and women's underwear as well as socks, bralettes and loungewear. It opened its first brick and mortar retail location at Westfield Century City, beginning a new chapter in the company's expansion plans.
Thrive Here & What We ValueCompetitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. | Office environment with hot desks, lounge, casual seating areas, Mother's Room, on-site gym & shower, kitchen that makes you feel like you've never left home | Dog-friendly office where furry coworkers can join anytime | Open communication and People Ops team ready to help | Catered lunches every in-office day, holiday parties, off-sites, happy hours, and annual retreat | Sweet employee discount to rebuild underwear drawer with top-notch prints.</s> | Focused on building a team of people who emulate core values | Collaborative work environment | Encourages growth with learning opportunities | Celebrates all achievements | Office setup to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home | Dog-friendly workplace | Equal opportunity employer committed to providing a workplace and hiring process free from discrimination.</s> | Office environment that supports comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. | Encouragement of open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously.</s> | Office environment with hot desks, lounge, casual seating areas, Mother's Room, on-site gym & shower, and kitchen that makes you feel like you’ve never left home. | Dog-friendly office where your furry coworker can join you anytime. | Encouragement for open communication and a People Ops team ready to help. | Catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints.</s> | Hybrid work schedule where Fridays are optional work-from-home days, and Mondays, Tuesdays, Wednesdays, and Thursdays are in-office days | 1. Competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. | 2. Office environment with hot desks, lounge, casual seating areas, Mother’s Room, onsite gym & shower, and kitchen that makes you feel like you’ve never left home. | 3. Dogfriendly office where your furry coworker can join you anytime. | 4. Open communication and a People Ops team ready to help. | 5. Catered lunches every inoffice day, holiday parties, off-sites, happy hours, and an annual retreat.</s> | MeUndies is an equal opportunity employer committed to providing a workplace and hiring process free from discrimination. | They offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. | They have an office you’ll enjoy going to with hot desks, lounge, casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. | They don’t forget the most important things by taking your needs as an employee (and a person) seriously. | They offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with their top-notch prints.</s> | Office environment with hot desks, lounge, casual seating areas, Mother’s Room, on-site gym & shower, kitchen that makes you feel like you’ve never left home. | Encourages open communication and a People Ops team that is ready to help.</s> | Emphasis on building a team of people who emulate core values such as staying balanced, going further, building relationships, championing differences, and being humble. | Collaborative work environment with opportunities for growth through learning opportunities | Competitive equity/salary packages including targeted annual bonuses, generous parental leave, 401k, fantastic health benefits, open time off, and more. | Office culture that prioritizes comfort and safety, with amenities such as hot desks, lounge areas, casual seating, a Mother's Room, an on-site gym & shower, and a kitchen that makes you feel like you've never left home. | Dog-friendly environment where furry coworkers can join their owners anytime.</s> | Office environment with hot desks, lounge, casual seating areas, Mother’s Room, on-site gym & shower, and kitchen that makes you feel like you’ve never left home | Sweet employee discount to rebuild your underwear drawer with top-notch prints.</s> | MeUndies values focused individuals who emulate their core values of staying balanced, going further, building relationships, championing differences, and being humble. | They have an office you’ll enjoy going to with hot desks, lounge, casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. They’re dog-friendly, so your furry coworker can join you anytime. | MeUndies wants their employees to feel safe and comfortable in the workplace, encouraging open communication and a People Ops team ready to help. | Emphasis on building a team of people who emulate core values such as staying balanced, going further, building relationships, championing differences, and being humble.</s> | Annual retreats, catered lunches every in-office day, holiday parties, off-sites, happy hours, and more.</s> | 1. MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. | 2. The company encourages open communication and a People Ops team that is ready to help. | 3. MeUndies offers competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. | 4. The office is set up to support comfortable working hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. | 5. MeUndies offers catered lunches every inoffice day, holiday parties, off-sites, happy hours, and an annual retreat.</s>
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