Brand Manager
The Company Maximum Entertainment is a global entertainment company dedicated to crafting indie to AA video game experiences through original content and licensed partnerships. A fully integrated group with a broad portfolio of content, the company emphasizes collaboration and inclusivity in its partnerships to produce the highest level of interactive entertainment. With more than 300 titles in its catalog, Maximum Entertainment has joined forces with talented creators and renowned franchises around the globe to deliver magic to the gamer in everyone.Visit Maximum Entertainment at www.maximument.com. As an innovative video game publisher, we encourage employees to set aside corporate attire and mindset in favor of entrepreneurism, strategic thinking and just enough process-orientation to be effective in a fast-paced, high-growth environment.
The company values productive fun and invites team members to leverage their skills and abilities for company and personal success. Maximum Entertainment is currently seeking a Brand Manager to lead global marketing strategy, execution and reporting for several of the company’s titles. As a Brand Manager, you will work with developers, first party partners, external agencies, and internal teams to ensure that each game is presented in the best possible light and finds its audience in the broader gaming community. This position is full time, hybrid in person (4 days a week in office) at Maximum Entertainment France, Paris, St Ouen. In this role, you will:
- Lead global marketing strategy, execution and reporting for a portfolio of game titles.
- Create marketing plans and post-mortem analysis of campaigns, as well as all activities surrounding the briefing, creation, and review of assets (primarily video and art) for specific titles.
- Define product objectives, strategies, positioning, value proposition, comp titles, messaging, and target markets.
- Manage the publisher/developer marketing relationship and guide our development partners to best support the marketing and promotion of their games.
- Conduct research and data analysis on customer demographics, competitive analysis, forecasting and sales trends for the overall game industry and various consumer segments.
- Collaborate with the game production team to bring your titles to market.
- Work closely with external creative agencies & internal art production teams to support development of marketing assets for delivery and distribution to internal and external partners.
- Execute marketing tactics in collaboration with the PR and community management teams.
- Represent and advocate for your games and the Maximum Entertainment brand in meetings with first parties, press, and at trade shows.
- Manage allocated marketing budgets and internal budget communication with cross functional teams and accounting.
- Secure and execute strategic partnerships to enhance marketing efforts and expand brand reach.
- Assist the Sales & Biz Dev teams by developing trade marketing proposals, correspondence, materials/reports, and presentations.
- Be a fun, positive and scrappy member of the team and take pride in your work!
Ideally, you have:
- Degree in Marketing, Advertising, Business, or similar field
- 3-5 years of professional experience working in the field of marketing, brand, public relations or equivalent relevant experience – preferably in the video game industry
- Proven track record of launching products to market.
- Independent self-motivation with strong time management skills.
- Great attention to detail and highly analytical.
- Creative minded and able to critique creative work.
- Excellent written and oral communication skills.
- A collaborative, resourceful, and solution-oriented mindset.
- MS Office Suite skills - strong Excel and PowerPoint proficiency
- Video game industry experience preferred.
