THE COMPANY:
BIRDY GREYBirdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.
THE OPPORTUNITY:
Category Manager, Groomsmen
REPORTS TO:
General Manager and SVP Merchandising
LOCATION:
US - Remote
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. Birdy Grey is looking for a
Category Manager to lead our nascent Suits business.
The Category Manager, Groomsmen will be responsible for driving revenue growth and profitability for the nascent Birdy Grey Suits business. They will be responsible for successfully scaling this newly launched category, including building a product and go to market strategy that meets consumer demand and maximizes revenue opportunities, as well as leading X-functional efforts to ensure successful execution.
SCOPE OF RESPONSIBILITIES
Category ownership & strategic vision
- Responsible for setting the strategic vision and successful execution in order to hit category top line and bottom line targets
- Focus on harvesting learnings from recent business launch, to craft a clear roadmap to accelerate growth in the next 18 months
Merchandising Assortment & Product Mix
- Build a vision for how to expand our product assortment to maximize revenue growth, rooted in a combination of consumer insights, business performance, and broader competitive landscape and trends
- Drive the selection and presentation of our product assortment, guiding the broader X functional team to ensure the vision is coming to life successfully in our client experience
- Partner with the product development team to refine and build out the assortment selection, and refine our vendor matrix
Data Analysis and Reporting
- Determine which KPIs should be tracked, measured and reported on
- Utilize data analytics to inform decision-making processes and provide insights on sales performance, customer preferences, and market trends
- Provide weekly business review, with a focus on actionable insights and recommendations
Cross-functional category champion
- Collaborate with cross-functional teams, including merchandise planning, marketing, supply chain, and finance, to ensure successful execution
- For instance:
- Actively drive category growth by partnering closely with the growth marketing, brand and site merchandising teams to drive traffic and conversion through assortment driven content calendar and 360 marketing campaigns
- Partner with the Operations and merchandise planning teams to optimize inventory management, drive cost efficiencies, as well as support new initiatives
- Support CX team in addressing customer feedback where appropriate
- Influence site merchandising and digital product roadmap to optimize how the product and drive site conversion and sales
THE RIGHT CANDIDATE:
QUALIFICATIONS & PERSONAL ATTRIBUTES
EDUCATION:
Bachelor’s Degree Required, MBA is a Plus
EXPERIENCE / REQUIREMENTS:
The ideal candidate will have a unique mix of strategy as well as operational experience in the retail industry. This role is a unique opportunity to step into an Operational role with strong ownership and accountability!
- 4+ years of experience in management/strategy consulting firm as well as an additional 2+ years in retail, with experience in a merchandising function a plus
- Highly analytical, data driven problem solver
- Strong communicator
- An action-oriented self-starter who can see the “big picture” as well as roll up their sleeves and dive in where needed
- Operational mindset and high attention to detail
- Naturally connects and builds strong relationships with others, able to inspire trust and followership in others through compelling influence
- Strong ability to identify and prioritize the most impactful business issues, and distill them into structure frameworks and action plans
- Ability to thrive in an ambiguous environment with a high degree of autonomy
- Hard working and willing to roll sleeves up - no job is too big or too small
NICE TO HAVES:
- Start-up experience
- Interest in bridal and fashion
California Pay Range$100,000 - $120,000USD
WHY BIRDY GREY:
BENEFITS & PERKS (for eligible Full-Time Employees)
- Competitive Compensation: Based on experience and performance + Annual Performance Bonus
- Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
- Retirement: 401K + up to 4% match after 3 months
- Generous PTO: Flexible Open PTO Policy + 11 paid holidays
- Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
- Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
- Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
- Family Benefits: 3 months of paid parental leave
- Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes
Highlights:
- Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
- #22 on BuiltIn’s Best Startups to Work for in LA
- Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
- Join a Women Founded Small Business blazing trails in the Bridal industry
- Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
- Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
- Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need
Additional Information
The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C BrandsCult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in PlanoMy wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear onceBirdy Grey Instagram - @birdygreyBirdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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