Title:
Sr. Programmatic Business Development Director
Location:
Remote - US Only
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. *Source: Wordstream US Google Display Benchmarks for Mobile Media
Job Description
InMarket is currently seeking a Senior Programmatic Business Development Director to join our Sales team. This role requires a strong knowledge of, and deep relationships across, the media ecosystem. You will be responsible for developing new partnerships with various platforms, including DMPs, DSPs, Marketplaces and Walled Gardens, as well as expanding existing relationships from InMarket’s portfolio of Partner accounts. You will have a track record of year-over-year high-performance results within the industry to build, retain, and grow long-lasting strategic relationships by developing data-driven marketing solutions while providing partners with world-class customer service.
Responsibilities:
- Identify, initiate and lead growth strategy initiatives for programmatic partnerships and integrations, enabling rapid revenue growth in collaboration with product and sales leadership to develop new partnerships and expand upon existing partnerships
- Collaborate with cross-department stakeholders to continuously improve partner integrations of the InMarket programmatic solution suite under a variety of commercial structures and to build metrics-driven business cases for new integrations, products, and partnerships
- Lead complex negotiations and execution of commercialization of new and expanded partnerships to drive incremental programmatic revenue
- Drive partnership integrations from start to finish in collaboration with appropriate department stakeholders, acting as the point person from initial partner discussions and vetting, contract negotiation, integration workflow identification, roll out and GTM strategy, to a full generally available partner solution
- Manage the continued development of the partnership to identify growth opportunities or potential challenges, support needs (e.g. continued training, case study development, etc.), and ways to externally evangelize and/or co-market partnerships (e.g. industry events, press releases, panel discussions, etc.)
Qualifications Required:
- Minimum of 5 years complex partnership management or strategic enterprise level data licensing, data, and/or measurement sales related experience
- 3-5 years of experience in business development/partnerships, data, programmatic, digital media strategy, media sales, or equivalent
- Strong contracting and negotiation background and basic understanding of contract law
- Deep knowledge-base of the digital media ecosystem
- Sales “hunter” (net new) AND “farmer” (development and expansion of existing partnerships)
- Strong interpersonal skills, with an ability to collaborate effectively with all levels and functions
- Problem-solver, natural curiosity, ability to make decisions independently but recognize when necessary to escalate
- Operate in an often ambiguous, but fast paced and deadline oriented environment
- Strong presentation skills
Nice to haves
- Ability to travel – approximately. 20% of the time
- Sales drive and motivation
- Strong oral and written communication skills
- Strong customer service, organizational and project management skills
Benefits Summary
- Competitive salary, stock options, flexible vacation
- Medical, Dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Paternity & Maternity Leave
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont and Massachusetts the Targeted Base Salary Range for this role is $140,000 to $175,000. Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information! At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity.
We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs.InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.#LI-Remote
