Director of Demand Generation

Obsidian SecurityOnsite

Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applications provide the tools employees need to succeed and hold the business’ most critical information. If those tools become unavailable or that data is jeopardized, there is a detrimental impact on the organization.

Obsidian proudly offers the industry's most comprehensive and powerful SaaS defense solution. We are committed to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible.We’re a passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today. We listen closely to our customers, iterate quickly, and (over) deliver to delight them. Working at Obsidian means contributing to an industry-leading cybersecurity product in an environment where customer satisfaction, privacy, and data ethics are paramount.Obsidian Security is seeking a Director of Demand Generation to develop and lead digital marketing programs that drive pipeline supporting revenue growth across the Americas.

This role will lead digital campaigns and build regional and industry-specific campaigns for our sales teams that generate high-quality leads, optimize conversions across the funnel, and accelerate pipeline creation. The ideal candidate is a proven B2B digital marketer with a track record orchestrating, planning, and executing data-driven paid digital programs, with experience across media planning, demand generation, account-based marketing, and intent platforms.Key Responsibilities:

Build and drive digital demand programs inclusive of always on programs (e.g. SEM/paid search, content syndication, paid social, email, webinars, and sponsored digital events), campaigns and account-based marketing initiatives to achieve lead and pipeline targets.
Design and implement digital demand generation programs that acquire leads and nurture them through the buyer’s journey, ensuring strong progression through each funnel stage toward conversion.
Partner with our marketing and sales team to identify opportunities to expand reach in key regional and vertical markets.
Partner with media agency resources to direct and guide optimal paid media execution across multiple channels.
Partner closely with global campaigns, field marketing, partner marketing, marketing operations and sales development reps to align on campaign strategies, execution, enablement and follow-up to maximize the impact of digital campaigns.
Continuously analyze performance metrics to optimize campaigns, ensuring that programs contribute effectively to the pipeline targets. Translate insights into actionable improvements that drive higher lead conversion and greater pipeline velocity.
Build materials which communicate vision, strategy, and results with stakeholders (eg. status reports, scorecards, campaign reports and quarterly business reviews)

Qualifications:

8+ years in demand generation, digital marketing, paid digital media, or related fields, with a focus on B2B. SaaS marketing experience strongly preferred.
A deep understanding of persona-based marketing, audience/buyer’s journeys, and segmentation strategies
Skilled in CRM and marketing automation platforms (e.g., Salesforce, Marketo) with familiarity in analytics and intent data/platforms including 6sense.
Strong analytical skills, with a focus on using data to inform and optimize campaign decisions for top-of-funnel and pipeline progression.
Strong project & organization management skills with the ability to juggle multiple high-impact initiatives and set priorities in a fast-paced environment
Cross-functional team collaboration and influence
A demand for excellence in all forms of communication
A natural problem solver who can not only identify points of friction but quickly implement new processes or workflows to improve performance, speed, and success of the organization
Experience working with and managing vendors including marketing agencies, publishers, and more.

Pay Transparancy

Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as the knowledge, skills and experience of the candidate. In addition to a competitive base salary, this position is eligible for equity awards and may be eligible for incentive compensation based on factors such as experience, skills, and location.At Obsidian, we are proud to be an equal-opportunity employer. We value diversity and hire for talent, passion, and compassion.

In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization. If you have a need that requires accommodation, please contact accommodations@obsidiansecurity.comInformation collected and processed as part of any job applications you choose to submit is subject to Obsidian’s Applicant Privacy Policy.Base Salary Range$174,000 - $224,000USD

Employee Benefits:

Our competitive benefits packages are designed to support our employees' well-being, both at work and at home.

Competitive compensation with equity and 401k
Comprehensive healthcare with dental and vision coverage
Flexible paid time off and paid holiday time off
12 weeks of new parent or family leave
Personal and professional development resources

Life at Obsidian Security

Led by former founding team members of Cylance and Carbon Black, Obsidian Security is a Southern California technology company living at the intersection of cybersecurity, artificial intelligence, and hybrid-cloud environments. Backed by Greylock Partners, Obsidian Security is based in Newport Beach, CA.

Thrive Here & What We ValueInnovative startup working on data products that solve hard problems | Key member of engineering and data teams, working alongside people with vast experience in both industry and academia | Tackling critical data analytics powering the product | Comprehensive healthcare with dental and vision coverage | Flexible paid time off and paid holiday time off | Personal and professional development resources</s> | Customer satisfaction, privacy, and data ethics are paramount | Passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today | Listen closely to customers, iterate quickly, and over-deliver to delight them</s> | Equal-opportunity employer | Value diversity and hire for talent, passion, and compassion | Committed to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible.</s> | Listen closely to customers, iterate quickly, and (over) deliver to delight them | Equal-opportunity employer that values diversity and hires for talent, passion, and compassion</s> | In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization. | If you have a need that requires accommodation, please contact accommodations@obsidiansecurity.com | Information collected and processed as part of any job applications you choose to submit is subject to Obsidian’s Applicant Privacy Policy.</s> | Commitment to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible | Equal-opportunity employer that values diversity and hires for talent, passion, and compassion.</s> | One Obsidian, One Score | Do Great Things Together | Everyone is a Pioneer</s> | 1. Customer Satisfaction, Privacy, and Data Ethics are Paramount | 2. Passionate Team Optimizing for Impact by Solving Some of the Biggest Challenges in Cybersecurity Today | 3. Listen Closely to Customers, Iterate Quickly, and OverDeliver to Delight Them | 4. Collaborative CrossFunctional Work Environment | 5. Personal and Professional Development Resources</s> | High probability of career advancement opportunities as we grow to help more customers address these emerging risks while saving time and resources in the process.</s> | Commitment to solving the challenge of SaaS Security for customers as efficiently and effectively as possible | Value for talent, passion, and compassion | Commitment to solving the challenge of SaaS Security for customers as efficiently and effectively as possible.</s> | 1. Vibrant and Passionate Ethos | 2. Dedicated to Empowering Clients and Ensuring Their Success in the EverEvolving World of Cybersecurity | 3. Collaboration Across Departments | 4. Values Growth, CustomerCentricity, and Innovation | 5. Prioritizes Customer Satisfaction, Privacy, and Data Ethics</s> | Listen closely to our customers, iterate quickly, and (over) deliver to delight them | Customer satisfaction, privacy, and data ethics are paramount.</s> | Industry-leading cybersecurity product in an environment where customer satisfaction, privacy, and data ethics are paramount.</s> | If you have a need that requires accommodation, please contact accommodations@obsidiansecurity.com</s> | Committed to solving the challenge of SaaS Security for customers as efficiently and effectively as possible.</s> | Listen closely to our customers, iterate quickly, and (over) deliver to delight them.</s> | 1. Customer Satisfaction is Paramount | 2. Data Ethics are Important | 3. Passionate Team Players | 4. Collaborative Environment | Commitment to solving the challenge of SaaS Security for customers efficiently and effectively | One Obsidian, One Score: we work together as a team towards common goals | Everyone is a Pioneer: we encourage innovation and creativity | Pay Transparency: our base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as the knowledge, skills and experience of the candidate.</s> | Listening closely to customers, iterating quickly, and delivering to delight them | Contributing to an industry-leading cybersecurity product in an environment where customer satisfaction, privacy, and data ethics are paramount</s> | 4. Collaborative Environment with Diverse Teams | 5. Business Acumen to Understand Partner Needs and Align them with Customer Requirements</s> | Customer satisfaction, privacy, and data ethics are paramount at Obsidian Security | Listen closely to customers, iterate quickly, and over-deliver to delight them.</s> | 2. IndustryLeading Cybersecurity Product | 3. Passionate Team Optimizing for Impact by Solving Some of the Biggest Challenges in Cybersecurity Today | 4. Listen Closely to Customers, Iterate Quickly, and OverDeliver to Delight Them | 5. Committed to Solving the Challenge of SaaS Security for Customers as Efficiently and Effectively as Possible</s> | Optimizes for impact by solving some of the biggest challenges in cybersecurity today | Values talent, passion, and compassion above all else</s> | Equal-opportunity employer who values diversity and hires for talent, passion, and compassion | 12 weeks of new parent or family leave | Obsidian Security is committed to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible. | We listen closely to our customers, iterate quickly, and (over) deliver to delight them. | Working at Obsidian means contributing to an industry-leading cybersecurity product in an environment where customer satisfaction, privacy, and data ethics are paramount.</s> | 1. Passionate Team Optimizing for Impact | 2. Customer Satisfaction, Privacy, and Data Ethics are Paramount | 3. IndustryLeading Cybersecurity Product | 4. Comprehensive and Powerful SaaS Defense Solution | 5. EqualOpportunity Employer</s> | Collaborating with Sales Engineering, Alliances, Customer Success, Renewals, Product, Legal, Marketing, and Engineering Teams to Create a Seamless Customer Experience</s> | 2. Privacy | 3. Data Ethics | 4. Passionate Team | 5. Continuous Improvement</s> | 4. Equalopportunity employer that values diversity and hires for talent, passion, and compassion.</s> | Emphasis on customer satisfaction, privacy, and data ethics | Focus on delivering results and driving adoption throughout the customer lifecycle | Collaborative environment with sales, marketing, and product teams | Personal and professional development resources available to employees</s> | 2. Privacy and data ethics are important values | 3. Passionate team that optimizes for impact | 4. Continuous learning and improvement mindset | 1. Customer satisfaction, privacy, and data ethics are paramount. | 2. Passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today. | 3. Listen closely to customers, iterate quickly, and overdeliver to delight them.</s>

Director of Demand Generation

Pay Transparancy

Employee Benefits:

Life at Obsidian Security

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