PeopleConnect is looking for a
Senior SEO Specialist to play a key role in optimizing and growing the organic search presence of our People Search brands, including TruthFinder, Intelius, Instant Checkmate, and OmniWatch. Reporting to the Senior SEO Manager, this role will be responsible for implementing on-page, off-page, and technical SEO strategies to drive traffic, improve search rankings, and enhance user experience.Sound interesting? If so, read on!People Search is an award-winning web development division in our PeopleConnect portfolio that services over one million customers nationwide.
Our cutting-edge technology connects, informs and protects people — both online and off. Our websites are consistently ranked in the top 500 top traffic sites in the US. Our products have been featured on the Discovery Channel, Mashable, Vice, Entrepreneur, Business Insider — and even made a cameo in a Disney animated comedy! A pioneer of new ideas, we’re constantly looking to develop and deploy innovative strategies and solutions. Our people and culture are second to none: we’re innovative, creative, collaborative, and talented. Together — we work magic!
Key Responsibilities (not limited to):
On-Page & Technical SEO Execution
- Conduct keyword research and competitive analysis to identify opportunities for growth.
- Optimize meta tags, headers, internal linking, and site structure to improve search visibility.
- Identify opportunities for structured data (schema markup) to enhance SERP features.
- Support site architecture enhancements to improve crawlability, indexation, and ranking potential.
- Monitor Core Web Vitals and collaborate with developers on technical SEO improvements.
- Assist in A/B testing for landing page optimization (LPO) to improve conversions.
SEO Content Strategy & Collaboration
- Work closely with the content team to ensure pages are optimized for search intent and user engagement.
- Provide SEO recommendations for new content creation and existing content improvements.
- Help manage content updates and optimizations based on SEO performance data.
Off-Page SEO & Link Building
- Assist in executing link-building campaigns, securing high-quality backlinks from authoritative sources.
- Monitor and analyze backlink profiles, identifying opportunities to improve domain authority.
SEO Performance Tracking & Reporting
- Track and report on organic traffic, rankings, and conversion metrics using tools like Google Search Console, Google Analytics, STAT, and Ahrefs.
- Monitor algorithm updates and adjust strategies accordingly.
- Conduct SEO audits and provide actionable insights to improve performance.
Cross-Functional Collaboration
- Work with Product, Martech, and Engineering teams to implement SEO best practices.
- Communicate findings and recommendations to stakeholders in a clear, data-driven manner.
- Support the Senior SEO Manager in developing and executing SEO initiatives.
- Other duties as assigned.
What We’re Looking For
- 3+ years of SEO experience, preferably with large-scale websites.
- Strong understanding of on-page, technical, and off-page SEO best practices.
- Hands-on experience with Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, and other SEO tools.
- Knowledge of HTML, CSS, and JavaScript as it relates to SEO.
- Experience with structured data, schema markup, and SEO for mobile.
- Analytical mindset with the ability to interpret data and make actionable recommendations.
- Strong communication skills and ability to collaborate across teams.
- Ability to stay up to date on algorithm changes, ranking factors, and industry trends.
Employees are able to enjoy our state-of-the-art office facilities. Our dog-friendly office includes complimentary snacks, beverages and crazy-good perks (free onsite gym, cold brew coffee and kombucha on tap, company-paid lunches, offsite team events, and more)!We offer very competitive salary + generous bonus package, 100% company paid health insurance (Medical, Dental, Vision) for all employees, UNLIMITED vacation, Paid Sick Leave, Paid Holidays, Paid Bereavement, Student Loan Repayment Program, 529 Education Savings Plan, Paid Parental Leave, subsidized Dependent Care, Training/Education Reimbursement, Paid Parking and 401k Plan with Company Match, Pet Insurance, Employee Referral Rewards…and more! Check us outhere!Salary Range:This position is exempt (salaried).Min: $78,700.00Mid: $86,600.00Max: $95,100.00The pay range reflects the salary amount the Company reasonably expects to pay for the position.
It is not a guarantee of actual compensation or a specific payment amount to any candidate. The actual compensation will depend on numerous factors including, without limitation, a particular candidate’s experience and qualifications.The Company's Applicant and Worker Privacy Notice can be found here.PeopleConnect is an equal opportunity employer.Local area candidates are encouraged to apply, and please note we are not able to offer visa sponsorship, visa transfer, or corp-corp arrangements.
