People Search is an award-winning web development division in our PeopleConnect portfolio that services over one million customers nationwide. Our cutting-edge technology connects, informs and protects people — both online and off. Our websites are consistently ranked in the top 500 top traffic sites in the US. Our products have been featured on the Discovery Channel, Mashable, Vice, Entrepreneur, Business Insider — and even made a cameo in a Disney animated comedy! A pioneer of new ideas, we’re constantly looking to develop and deploy innovative strategies and solutions. Our people and culture are second to none: we’re innovative, creative, collaborative, and talented. Together — we work magic!
Our OmniWatch product is GROWING!!! We are looking for a highly motivated, passionate hands-on Sr Product Marketing Manager to lead and grow our OmniWatch marketing team to the next level! This role will report to our Vice President of Marketing. Are you a proven, innovative, driven and collaborative digital marketing leader with a passion for strategy, people and value-add business results? Would you like to be a key member of management in a highly successful growing company? If so, then read on!About OmniWatchOur OmniWatch product is on a mission to revolutionize identity protection in a world where cyber threats are constantly evolving.
As a fast-growing business within PeopleConnect, backed by strategic board investment, we are entering an exciting phase of acceleration, innovation, and expansion.We’re building a team of ambitious, forward-thinking professionals who want to shape the future of digital security. As part of a dynamic and fast-paced work environment, you’ll have the opportunity to make a real impact, grow with the company, and help drive its success.If you're looking for a career where innovation, collaboration, and personal growth are at the core, OmniWatch is the place to be. Join us as we scale to new heights and become a leader in identity protection and cybersecurity. Now is the time to be part of something big. 🚀Who we’re looking for:As the Sr Product Marketing Manager – Growth & Cross-Sell, you will develop and execute marketing strategies that drive customer expansion, retention, and revenue growth. You’ll work closely with Product, Sales, and Growth teams to identify opportunities to deepen customer relationships, position our products effectively, and create go-to-market strategies that maximize LTV and optimize cross-sell opportunities across our product ecosystem.
What You’ll Do (not limited to):
- Define & Lead Product Marketing Strategy: Own the marketing roadmap for OmniWatch’s suite of products, focusing on cross-sell, upsell, and retention.
- Achieve Subscriber Growth Targets: Define gross adds and subscriber targets for the next 3 years across each channel, ensuring measurable success in cross-sell, DTC, and partnerships.
- Drive Cross-Sell Growth: Develop and execute campaigns that increase product adoption among existing customers, improving LTV and driving sustainable revenue growth.
- DTC & Acquisition Synergy: Align product positioning with direct-to-consumer marketing efforts, ensuring seamless integration with demand generation strategies.
- Partnership Development: Identify and build strategic partnerships to expand OmniWatch’s reach, enhance brand positioning, and drive co-marketing opportunities.
- Go-to-Market Execution: Develop launch strategies for new features and product updates, ensuring cross-functional alignment with Product, Growth, and Sales teams.
- Customer Insights & Positioning: Leverage data, customer research, and behavioral insights to refine messaging, improve targeting, and drive engagement.
- Content & Sales Enablement: Create compelling messaging, product narratives, and sales enablement tools to support cross-sell and retention efforts.
- Performance Optimization: Partner with Growth, Analytics, and Finance teams to track cross-sell performance, measure effectiveness, and refine strategies based on key metrics like CAC, LTV, and conversion rates.
- Manage internal shared resources as well as potential external contractors (e.g. Agencies)
- Others duties as assigned
What We’re Looking For:
- 8+ years of experience in product marketing, growth marketing, or customer lifecycle marketing, preferably in a DTC or SaaS environment.
- Proven ability to drive cross-sell and upsell initiatives, with a strong track record of increasing customer LTV.
- Strategic thinker who can align product positioning with DTC acquisition efforts while also leveraging partnerships to scale growth.
- Experience in launching and marketing new products or features, with expertise in customer segmentation and messaging optimization.
- Strong analytical mindset—comfortable working with data-driven insights, A/B testing, and marketing analytics tools to drive decision-making.
- Collaborative leader with experience working cross-functionally across Product, Growth, Sales, and Creative teams.
- Strong business acumen.
- Hands-on experience with CRM, retention marketing, and lifecycle automation tools is a plus.
Employees are able to enjoy our state-of-the-art office facilities. Our dog-friendly office includes complimentary snacks, beverages and crazy-good perks (free onsite gym, cold brew coffee and kombucha on tap, company-paid lunches, offsite team events, and more)!We offer very competitive salary + generous bonus package, 100% company paid health insurance (Medical, Dental, Vision) for all employees, UNLIMITED vacation, Paid Sick Leave, Paid Holidays, Paid Bereavement, Student Loan Repayment Program, 529 Education Savings Plan, Paid Parental Leave, subsidized Dependent Care, Training/Education Reimbursement, Paid Parking and 401k Plan with Company Match, Pet Insurance, Employee Referral Rewards…and more! Check us out here!Salary Range:This position is exempt (salaried).Min: $139,400.00Mid: $156,800.00Max: $175,100.00The pay range reflects the salary amount the Company reasonably expects to pay for the position.
It is not a guarantee of actual compensation or a specific payment amount to any candidate. The actual compensation will depend on numerous factors including, without limitation, a particular candidate’s experience and qualifications.The Company's Applicant and Worker Privacy Notice can be found here.PeopleConnect is an equal opportunity employer.Local area candidates are encouraged to apply, and please note we are not able to offer visa sponsorship, visa transfer, or corp-corp arrangements.Note for Principal Agencies - Principal agents should not forward resumes to PeopleConnect, as we will not be responsible for any fees arising from the use of resume
