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ABOUT US
Archer Education partners with colleges and universities across the US to help them reach further, recruit smarter, and grow faster through targeted digital enrollment marketing solutions. If you’re looking for a meaningful career, where you’ll have the freedom, flexibility and support to thrive – all while having fun and working with some pretty awesome people, then Archer Education might be right for you. Archer offers competitive salary, excellent benefits, referral bonuses, tuition reimbursement, and a fun, casual work environment.Since 2007, Archer has developed a reputation as innovative, dependable and always willing to go above and beyond for our partners.
As we grow, it is more important than ever that we focus on these areas, and doing so requires amazing people who also are innovative, dependable and willing to go above and beyond. We are a culture that values experience and knowledge, and we need someone who can make an immediate impact and help us continue delivering a high-quality experience that exceeds expectations.
THE ROLE
The Performance Marketing Manager II is responsible for the day-to-day management of digital marketing campaigns across all channels, as well as identifying and taking action on opportunities within each campaign to improve results. This role reports directly to the Director of Digital Marketing.This is a full-time remote role.
THE RESPONSIBILITIES
- Develop and implement digital marketing strategies across major search networks such as Google and Bing
- Develop and implement digital marketing strategies across social and display platforms such as Facebook, LinkedIn, etc
- Effectively communicate strategy and campaign performance with clients and internal stakeholders via calls and presentations
- Regularly develop and implement A/B testing plans for ad creative and landing pages in partnership with internal and external creative teams
- Directly manages media placement and strategy for digital marketing campaigns across Google, Bing and paid social channels such as Facebook
THE REQUIREMENTS
- Bachelor’s degree or equivalent work experience in digital marketing
- 2+ years of SEM experience
- 2+ years of social marketing experience
- Understand general marketing best practices
- Strong time and project management skills
- 2+ years experience with digital marketing platforms and channels such as
- Google Ads Manager
- Microsoft Ads Manager
- Facebook Ads Manager
- Google Analytics
- Google Tag Manager
- High proficiency with office software such as Microsoft Excel, PowerPoint and Word
THE BENEFITS
- 401k plan and match your contributions up to 4%
- Amazing health and dental plans, as well as an employee paid vision plan
- 6 weeks of paid Parental Leave following the birth, adoption, or foster care placement of a child
- $5,250 for continuing education opportunities, learning is fun
- Flexible schedule and we try to limit meetings as much as possible, work when you are most productive, anytime, anyplace
Archer Education is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.Archer Education makes hiring decisions based solely on qualifications, merit, and business needs at the time.Visit archeredu.com to learn more.Salary Description$64,000 - $88,400 k / per year
