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Director/Senior Director, Consumer Insights and Data Strategy


At Angel City, we are building a world-class organization that uses sport to drive to equity. Our vision is to create engaging and unique experiences that bring the purpose-driven mission of this Club to the world. 
We are stronger together, have more impact together, and have more fun together!

Job Summary:


As the Director/Senior Director, Consumer Insights & Data Strategy, you will leverage data to shape strategic decisions across marketing, ticketing, e-commerce, and partnerships. Partnering with senior leaders and cross-functional teams, you will advance the organization’s overall data and consumer engagement capabilities, driving insights in support of revenue growth and long-term business objectives.

Job Responsibilities:


Decision Support:

Act as the bridge between technical and non-technical teams, simplifying complex data and formulating actionable insights and recommendations for the organization.   
Models & Use Cases: Deliver broad range of mission-critical analytics use cases across marketing and sales, e.g.: 

  • Fan Segmentation & Personalization: Use behavioral, demographic, transactional and survey data to develop fan segmentation and propensity models, to optimize communication and promotion strategies.
  • Ticketing & Pricing: Develop pricing and sales forecasting models to optimize season-long pricing strategy, dynamic pricing and real-time sales strategies, to maximize revenue and fan growth.
  • Campaign & Partnership Performance: Analyze the effectiveness of marketing campaigns and partnerships, evaluating their impact on fan engagement, brand visibility, and revenue. 

Data Collection & Infrastructure: Organize and structure consumer and fan data from diverse sources, ensuring integrity and value through continuous cleansing, validation and enrichment. Oversee the setup and ongoing maintenance of a centralized data warehouse. Visualization & Reporting: Design and maintain dashboards and business reports that communicate key metrics and insights to senior leadership and cross-functional teams. 

Requirements/Skills/Abilities:


  • Bachelor’s degree in data science, computer science, economics, statistics, or a related field. 
  • Minimum of 5 years of experience in data science, business intelligence, or related roles, with a focus on marketing and sales.  
  • Previous experience in the sports or entertainment industry preferred. 
  • Proficiency in SQL, R, Python, and advanced data visualization tools (e.g., Tableau, Power BI). 
  • Experience developing fan segmentation models, and/or experience working with ticketing systems (e.g., Ticketmaster) and developing dynamic pricing strategies. 
  • Skilled at identifying areas of opportunity, leveraging complex data to extract actionable insights, and driving solutions that enhance business growth. 
  • Strong understanding of business processes, industry trends, and how data-driven strategies impact overall performance. 
  • Ability to work in a dynamic, fast-paced environment, both independently and in cross-functional teams, to drive business results. 

ACFC Perks & Benefits


  • Fully funded comprehensive medical, dental, and vision coverage
  • 401K plan
  • Flexible PTO policy  
  • Paid Parental Leave
  • Cell Phone reimbursement
  • Snacks and beverages
  • Dog-Friendly HQ in Santa Monica
  • Complimentary tickets to home games
  • Bi-annual performance reviews
  • Catered lunch (Soccer House)

Compensation


In addition to the benefits above, this role has a pay range between $115k to $135k base salary + bonus eligible.Angel City believes in building a safe place for creative expression and celebrating that which makes us who we are; welcoming unique and personal backgrounds and experiences. We’re proudly building an inclusive Angel City team.

Life at Angel City

The official NWSL team in Los Angeles, California
Thrive Here & What We ValueAngel City believes in building a safe place for creative expression and celebrating that which makes us who we are; welcoming unique and personal backgrounds and experiences. | We’re proudly building an inclusive Angel City team.</s> | Passion for women's soccer and commitment to growing the sport | Belief in building a safe place for creative expression and celebrating personal backgrounds and experiences | Emphasis on inclusivity and welcoming unique and personal backgrounds and experiences.</s> | 1. Angel City believes in building a safe place for creative expression and celebrating that which makes us who we are. | 2. They welcome unique and personal backgrounds and experiences. | 3. They prioritize player safety and optimal performance for players.</s> | Building a world-class organization that uses sport to drive equity | Creating engaging and unique experiences that bring the purpose-driven mission of this Club to the world | Stronger together, more impact together, and more fun together!</s> | Angel City believes in building a safe place for creative expression and celebrating that which makes us who we are; welcoming unique and personal backgrounds and experiences.</s> | Proudly building an inclusive Angel City team</s> | We're proudly building an inclusive Angel City team.</s> | Complimentary tickets to home games | Bi-annual performance reviews | Cell phone reimbursement | Dog-Friendly HQ in Santa Monica | Paid Parental Leave | Flexible PTO policy</s>
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