About the Role
PeopleConnect is seeking a Senior SEO Manager to drive organic growth across our portfolio of leading People Search brands, including TruthFinder, Intelius, Instant Checkmate, and OmniWatch. Reporting to the VP of Marketing Operations, this will be a high-impact role where you will lead SEO initiatives, optimize websites with millions of pages, and collaborate with cross-functional teams to develop and execute industry-leading SEO strategies.Sounds interesting? If so, read on!People Search is an award-winning web development division in our PeopleConnect portfolio that services over one million customers nationwide.
Our cutting-edge technology connects, informs and protects people — both online and off. Our websites are consistently ranked in the top 500 top traffic sites in the US. Our products have been featured on the Discovery Channel, Mashable, Vice, Entrepreneur, Business Insider — and even made a cameo in a Disney animated comedy! A pioneer of new ideas, we’re constantly looking to develop and deploy innovative strategies and solutions. Our people and culture are second to none: we’re innovative, creative, collaborative, and talented.
Together — we work magic!Responsibilities Include (but are not limited to):SEO Strategy & Execution
- Develop and execute long- and short-term SEO strategies to increase organic traffic, visibility, and conversions.
- Identify SEO growth opportunities by analyzing website traffic data and developing clear roadmaps for improvement.
- Lead on-page, off-page, and technical SEO efforts, ensuring best practices are implemented across all brands.
- Oversee site architecture optimization to improve crawlability, indexation, and search engine rankings.
- Manage internal linking structures to enhance organic performance.
- Monitor algorithm changes, competitor strategies, and industry trends such as AI/LLMs, adapting our SEO strategy accordingly.
Cross-Functional Collaboration
- Partner closely with the content team to ensure the production of high-quality, SEO-driven content that meets user intent and drives rankings.
- Work with Product, Engineering, and Martech teams to implement SEO recommendations and track performance.
- Support Performance Marketing teams with SEO insights to enhance overall digital marketing efforts.
- Align SEO efforts with CRO (Conversion Rate Optimization) strategies, including A/B testing for landing pages.
- Other duties as assigned.
Technical SEO & Website Optimization
- Lead SEO technical audits, identifying and resolving site performance issues affecting search visibility.
- Ensure proper web page tagging, schema markup, and structured data implementation.
- Optimize for mobile SEO, Core Web Vitals, and site speed improvements.
- Work with the SEO engineers to enhance site architecture and user experience for organic traffic.
- Monitor new page creation and ensure compliance with SEO best practices.
- Other duties as assigned.
SEO Performance Tracking & Reporting
- Track key performance indicators (KPIs) and provide data-driven insights on rankings, traffic, and conversions.
- Develop SEO reports and dashboards, presenting findings to key stakeholders.
- Monitor SEO campaigns and proactively report concerns, trends, or opportunities.
- Other duties as assigned.
Off-Page SEO & Link Building
- Develop and assist with executing off-page SEO strategies, including link building, brand mentions, and strategic SEO partnerships.
- Collaborate with our content team to develop link-worthy content that attracts high-authority backlinks.
- Other duties include assigned.
Leadership & Team Management
- Manage and mentor junior SEO team members, fostering professional growth.
- Set goals, track progress, and provide ongoing coaching and development.
- Partner with leadership on hiring, team structure, and process improvements.
- Other duties as assigned.
What We’re Looking For
- 5+ years of SEO experience, preferably in large-scale websites with millions of pages.
- Proven track record of driving organic growth and improving search rankings.
- Strong understanding of HTML, CSS, and JavaScript as it relates to SEO.
- Deep expertise in technical SEO, content strategy, and link building.
- Strong analytical skills with experience using Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
- Ability to work cross-functionally with engineering, product, content, and marketing teams.
- Knowledge of CRO, A/B testing, and data-driven decision-making.
- Experience managing and mentoring SEO team members.
- Strong understanding of search engine algorithms, ranking factors, and latest SEO best practices.
- Excellent project management and communication skills.
Employees are able to enjoy our state-of-the-art office facilities. Our dog-friendly office includes complimentary snacks, beverages and crazy-good perks (free onsite gym, cold brew coffee and kombucha on tap, company-paid lunches, offsite team events, and more)!We offer a very competitive salary + generous bonus package, 100% company-paid health insurance (Medical, Dental, Vision) for all employees, UNLIMITED vacation, Paid Sick Leave, Paid Holidays, Paid Bereavement, Student Loan Repayment Program, 529 Education Savings Plan, Paid Parental Leave, subsidized Dependent Care, Training/Education Reimbursement, Paid Parking and 401k Plan with Company Match, Pet Insurance, Employee Referral Rewards…and more! Check us outhere!Salary Range:This position is exempt (salaried)This position's annual salary is budget and capped at $160(k)Min: $155,100Mid: $173,448Max: $195,492The pay range reflects the salary amount the Company reasonably expects to pay for the position.
It is not a guarantee of actual compensation or a specific payment amount to any candidate. The actual compensation will depend on numerous factors including, without limitation, a particular candidate’s experience and qualifications.The Company's Applicant and Worker Privacy Notice can be found here.PeopleConnect is an equal opportunity employer.Local area candidates are encouraged to apply, and please note we are not able to offer visa sponsorship, visa transfer, or corp-corp arrangements.Note for Principal Agencies - Principal agents should not forward resumes to PeopleConnect, as we will not be responsible for any fees arising from the use of resumes submitted from agencies without a prior written and signed agreement and authorized job order for this position in place.
