Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
Xometry is seeking a Vice President of Growth Marketing to lead the development and execution of data-driven strategies that accelerate customer acquisition, retention, and revenue growth. Reporting to the Global Chief Marketing Officer, this leader will take a highly analytical and performance-focused approach to scaling demand generation and optimizing conversion across both the Xometry Marketplace and Thomasnet advertising platform.The ideal candidate is an analytical marketer with deep expertise in growth strategy, performance marketing, full-funnel optimization, marketing analytics, and automation.
They will own the roadmap for scaling customer acquisition through paid media, SEO, experimentation, marketing operations, and strategic partnerships. This role requires a leader who thrives in a fast-paced, marketplace-driven environment and can collaborate cross-functionally with product, sales, and data teams to drive business impact.Key Responsibilities:
- Develop and lead the growth marketing strategy to drive measurable customer acquisition, engagement, and revenue growth.
- Own demand generation across digital channels, including paid search, paid social, display, and retargeting.
- Optimize full-funnel performance, from brand awareness to lead generation, conversion, and customer retention.
- Lead performance marketing and SEO efforts, ensuring a data-driven approach to customer acquisition.
- Develop and scale strategic channel partnerships to drive new customer acquisition and expand market reach.
- Leverage analytics and experimentation (A/B testing, CRO, personalization) to continuously optimize marketing effectiveness.
- Manage marketing technology (MarTech) stack, ensuring best-in-class tools for attribution, automation, and personalization.
- Implement and optimize marketing automation systems, including Salesforce and Marketo, to drive efficiency, personalization, and lead nurturing.
- Partner with Sales, Product, and Data teams to improve conversion rates and enhance the customer experience.
- Own budget and forecasting for growth marketing initiatives, ensuring efficient ROI and cost optimization.
- Build, mentor, and scale a high-performing growth marketing team while fostering a culture of innovation and accountability.
Qualifications:
- 10+ years of experience in growth marketing, demand generation, or performance marketing, preferably in a highly competitive B2B, e-commerce or marketplace environment.
- Proven track record in scaling acquisition and revenue growth through paid media, SEO, experimentation, and strategic partnerships.
- Highly analytical mindset with experience in data-driven decision-making, experimentation, and attribution modeling.
- Deep expertise in Google Ads, LinkedIn Ads, SEO, programmatic, and performance-driven media buying.
- Experience leading full-funnel marketing strategies, optimizing conversion rates, and maximizing customer retention.
- Proficiency in marketing automation, CRM, and analytics tools, including Salesforce, Marketo, Google Analytics, and Looker.
- Strong understanding of marketing analytics, A/B testing, attribution models, and multi-touch measurement.
- Ability to collaborate cross-functionally with product, sales, and data teams in a fast-moving environment.
- Experience managing budgets, forecasting, and performance KPIs with a strong focus on ROI.
- Leadership experience, with a track record of hiring and developing high-performing teams.
#LI-HybridHere at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
