Description
What you'll be doing
Future Creative is the global in-house branded content agency at Future Publishing Ltd. We exist to ignite audience passions taking data, insights, and creativity and smashing it all together to make sparks for brands. The agency consists of all pre-sale to post-sale functions that develop client-led campaigns for our passion-fueled media brands, including Integrated Marketing, Media Planning, Branded Content, Branded Social, Influencer Marketing and Branded Events. As a Creative Director in the Future Creative US team, you will lead one-of-a-kind campaigns for multiple global brands from creative brief to launch.
You'll work with an internal team of art directors, branded content writers, designers, integrated marketers, social strategists, and content producers to create innovative work by coming up with campaign ideas for Future’s premium brands including Who What Wear, Marie Claire, Homes & Gardens, Tom’s Guide, TechRadar, LivingEtc., Kiplinger and more. You will play a critical role in the pre-sale room, digesting our client brief and develop 360-integrated campaigns that fulfill KPIs while also meet Future brand’s audience expectations. You will create high-level creative marketing strategies that solve our needs for Luxury, Beauty, Fashion, Tech and Gaming categories.
You’ll have familiarity in audience behavior and content strategy for media channels including social, newsletter, on-site and OOH, creating tailored content across channels driving the marketing goals of advertisers and knowing the audience behavior of consumers. You will also work with production agencies and source the right vendors and content creators to build the campaigns against the intended vision.
Experience that will put you ahead of the curve
- 8+ years of driving compelling creative strategy at an agency or in-house creative team experience
- Experience in Adobe Creative Suite, Figma, Google Platforms, and Keynote.
- Experience developing relationships with product, consumer research and marketing teams to develop strategy and consumer insights that inspire compelling creative projects
- Experience leading creative development of creative from concept to delivery
- Experience managing creative (internal team of designers, art directors, external agencies and freelancers)
- Experience presenting creative concepts to senior executives and clients
- Experience managing multiple projects in pre-sale and post-sale
- Experience leading brainstorming sessions, inspiring different pathways
- Awareness of current and emerging trends in creative advertising, design and content. See new opportunities coming into the market be it social media platforms, or guerilla marketing executions, and monetize them thus giving first-to-market advantage with creative initiatives
- Experience creating materials to respond to RFPs within 3-5 business days.
- Creative thinking and ideation skills, with an understanding of the partnership process of an RFP within media / digital publishing
- In depth technical knowledge of design workflows, trends and best practices
- Experience with management and workflow of campaign production, with rolodex of external producers, content creators, vendors
- Experience training peers and team members, and in particular sales and marketing teams
What's in it for you
The expected range for this role is $140,000 - $160,000This is a Hybrid role from our New York Office, working three days from the office, two from home… Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Internal job family level P5
Who are we…
We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone.Because a diverse team isn’t just good for business.
It’s the Future.Find out more about Our Future, Our Responsibility on our website.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
#LI-Hybrid
