Who We Are:
With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics, public relations, social media, and performance media. We don’t shy away from the unknown and thrive on the speed of business. We solve business challenges by using data, and a human filter to fuel our marketing solutions- whether it’s building brand awareness, improving reputation, launching new products, or publishing brand narratives.
We maintain our client relationships with an industry leading tenure of 7+ years on average.Our agency is frequently named as being one of the Best Places to Work as voted by our own employees, and continuously earn an 90%+ satisfaction rate in blind annual surveys among our clients and employees. Gatesman serves clients nationwide in Healthcare, Higher Ed, Energy, Financial, Retail and B2B.
Position Summary:
The Paid Media Manager is responsible for planning, executing, and optimizing paid media campaigns across various digital channels, including social, search, display, video, and programmatic platforms. The ideal candidate possesses strong analytical skills, experience with paid media buying, and the ability to develop and execute data-driven strategies that maximize performance. This role requires close collaboration with internal teams, clients, and external partners to ensure campaign success. The Paid Media Manager will also oversee media budgeting, reporting, and optimization to ensure efficiency and ROI-driven results.
Key Responsibilities:
- Plan and execute paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and programmatic DSPs.
- Develop and manage audience segmentation strategies to optimize campaign performance.
- Continuously analyze campaign data and key performance metrics to make data-driven optimizations.
- Provide strategic recommendations on budget allocations and media mix.
- Monitor and adjust campaign pacing, ensuring efficient budget utilization and delivery against KPIs.
- Research and implement new paid media strategies to enhance performance.
- Prepare and present media plans, performance reports, and competitive analyses to internal teams and clients.
- Collaborate with PR, Social, Creative, and Business Intelligence teams to integrate campaigns for a holistic marketing approach.
- Train and mentor junior team members in best practices for paid media execution and optimization.
- Manage billing, invoicing, and budget tracking for paid media campaigns.
Requirements:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 2-4 years of experience in digital media planning, buying, and optimization.
- Proficiency in ad platforms such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and programmatic DSPs.
- Strong analytical skills and familiarity with tools such as Google Analytics, Looker, or Tableau.
- Ability to function effectively under tight deadlines and manage multiple campaigns simultaneously.
- Experience in developing KPIs, tracking success metrics, and utilizing tagging for campaign measurement.
- Strong organizational, written, and verbal communication skills.
- Experience managing media budgets and optimizing campaigns for ROI.
- Proficiency in Microsoft Office Suite and Google Suite.
- Familiarity with media planning tools such as SRDS, Kantar, or SEMrush is a plus.
$55,000-$70,000 base salary range, exclusive of fringe benefits. Final compensation will be determined based on geographic location, skills, education, and experience.
Gatesman Benefits:
- Hybrid Work Schedule (1 day in-office per week)
- Medical, Dental, and Vision Insurance available on the first day of employment
- FSA/HSA options
- 401k with employer match
- Unlimited PTO
- Flex Fridays
- 13 paid holidays, including time off between Christmas and New Year’s
- Paid Maternity and Paternity Leave
- A strong company culture with a supportive working environment
