What We Do
At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (pun intended) to offer comprehensive solutions to our clients. From sales management to marketing, all the way down to insights and e-commerce, our boutique service model offers a breadth of services to our clients.
Who We Are
- The Media Buyer is a detail-oriented team player who helps SRW | CA client brands in the better-for-you CPG world drive engagement and sales through social, digital and retail media plans. They’re meticulous with numbers and enjoy being hands-on with campaign set-up, execution and optimizations. They play an integral role in maximizing budgets and delivering results.
- The Media Buyer works directly with our Senior Paid Media Managers to decipher details and budgets across many client accounts and many platforms at once. They are diligent about tracking spends, deciphering nuances across platforms, ensuring creative delivery is accurate and always optimize, optimize, optimize. They also assist the team with dashboard set-ups and pulling various data for reporting metrics.
- Salary range $55,000 - $70,000 based on experience, qualifications and skills
- Fully Remote
- At C.A. we’re not looking for perfection, just people that want to commit to us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is!
What You’ll Do at C.A. Fortune
- Set up and deploy paid media campaigns across social, digital and retail media channels
- Manage campaign configuration, launch, and ongoing optimizations – including budget management, compiling creative assets/copy, and ad trafficking for:
- Social: Facebook, Instagram, TikTok, Pinterest, YouTube
- Google: Paid Search, Demand Gen, Performance Max
- Programmatic: Self-serve DSP, CTV, OOH
- Retail Media: Instacart, Amazon, Whole Foods, Wal-Mart Connect, Roundel, Ibotta, Kroger and more
- Monitor performance trends daily to identify trends and optimize campaigns based on client goals
- Provide data and reporting dashboard support for monthly client reporting calls and internal staff meetings; input key insights regularly
- Analyze KPIs and provide recommendations for account improvement across channels
- Perform paid media channel audits, make recommendations for improvements, and stay up to date on best practices
- Demonstrate a sense of urgency, responsibility and accountability for moving the agency and clients’ businesses forward
What You Should Bring to the Table
- Experience working with CPG brands is mandatory
- Must have experience managing budgets and campaigns across social advertising platforms, display and search tactics, and retail media; OR, demonstrate expertise in at least one of the areas listed
- Ability to juggle many client projects simultaneously with little oversight
- Strong attention to detail and organization skills, paired with clear verbal and written communication
- Knowledge and passion for all things digital/social
- Social Media black belt - expert user of organic social media platforms including Facebook, Instagram, TikTok, Pinterest, and the up-and-comers
- Google black belt - continually developing expertise in Google Analytics, Google AdWords, Google Tag Manager, and SEO
- Certifications in Google Analytics, Google AdWords, Social Media Platforms, Email marketing, and SEO are a plus
- Experience working in or ability to learn retail media platforms
- Comprehensive understanding of digital technology and terminology
You Will Stand Out If You Have
- Media Buying experience in previous roles
- Experience with SEO in addition to social/digital; retailer media expertise is highly desired
- Experience across a range of media platforms, plus the ability and desire to quickly learn the ones you haven’t worked in yet
Perks
- 16 days of PTO
- 11 paid company holidays per year
- 2 paid volunteer days per year
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility
Come As You Are
C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.
