Manager, or Senior Manager, Social Media

Background

Overview

• Agency Services: brand marketing, sponsorship consulting, experiential marketing, hospitality, content, digital, and social media marketing
• Assets – owned-and-operated media properties and live sports and lifestyle properties

Responsibilities

• Embody and reflect Intersport’s performance-based culture and commit him/herself and team to the highest standards for all agency work
• Work effectively with cross-functional teams to deliver executional excellence

• Develop and present persuasive and  comprehensive social media strategies tailored to client goals, leveraging industry insights, platform trends, and audience behavior
• Manage and oversee accounts across platforms, including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and others

• Collaborate with Creative teams to brainstorm and produce engaging, on-brand content (text, images, videos) while maintaining a consistent voice and style
• Schedule and publish content aligned with each platform's best practices

• Plan, execute, and optimize paid social media advertising, benchmark performance against industry standards, and implement pixel tracking to integrate campaign data into dashboards for actionable insights

• Foster and grow online communities by actively engaging with followers, responding to comments, messages, and mentions, while handling brand reputation and escalation process for user-generated comments or sensitive issues
• Additionally, build relationships with influencers, partners, and brand advocates to enhance social reach and engagement

• Build and maintain live analytics dashboards using tools such as Tableau, Funnel.io, or Supermetrics, to track performance metrics, generate reports, and guide campaign optimization

• Use project management tools such as Asana, or Trello to manage workflows, ensure deadlines are met, and adapt to changing priorities in a fast-paced environment

• Build trust and maintain strong relationships with clients, serving as their go-to expert for all things social media
• Proactively communicate campaign progress and insights, and address feedback professionally

• Support the creation and delivery of social media content that aligns with client legal and ethical guidelines, including FTC recommendations for influencer marketing and GDPR best practices, while staying informed of platform-specific policies and updates to ensure adherence to client and brand standards

• Lead and mentor junior team members, providing guidance on best practices and professional development, while collaborating with internal teams and external agencies to ensure cohesive messaging and campaign execution
• Additionally, support broader marketing efforts by integrating social media with experiential events, email marketing, and traditional advertising

• Provide digital insights, social media strategies, and campaign concepts to support responses to RFPs and new business opportunities
• Collaborate with cross-functional teams to craft compelling proposals or case studies that showcase agency expertise

Qualifications

• Bachelor's degree required
• Manager: Four (4) to Six (6) years’ professional experience in social media management, preferably within an agency setting, managing multiple brands and clients
• Senior Manager: Six (6) to eight (8) years’ professional experience in social media management, preferably within an agency setting, managing multiple brands and clients
• Expertise in developing social media playbooks and content calendars tailored to business objectives
• Experience in audience segmentation, targeting, and persona development
• Ability to A/B test content and optimize campaigns based on performance
• Knowledge of social listening and sentiment analysis tools to track brand reputation
• Strong ability to identify trends and translate them into actionable campaigns
• Proven ability to deliver multi-channel social media strategies with measurable results
• Experience working with cross-functional teams (marketing, creative, product, customer service, and PR)
• Expertise in social media management tools (e.g. Hootsuite, Sprout Social, Later), analytics platforms (e.g. Google Analytics, HubSpot, Tableau, Funnel.io, Supermetrics), and content creation tools (e.g. Adobe Creative Suite, Canva, CapCut)
• Strong understanding of KPIs, ROI measurement, and social performance reporting.
• Exceptional organizational, communication, and time-management skills with the ability to juggle multiple clients and priorities
• Portfolio of Work: Ability to provide examples of past work that showcase social media strategies, content creation, and campaign results