CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services, and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients.
CareDx is searching for an engaged and motivated Regional Marketing Manager to drive our regional marketing strategy and tactics. In this role, you will drive the belief, adoption, and pull-through of our lab tests and services across the transplant ecosystem on a regional level. Reporting to the Director of KOL Engagement, you will develop and execute regional marketing plans that meet growth targets, address challenges identified through national customer insights and strengthen CareDx’s presence in key regional markets.
This role will collaborate extensively with cross-functional regional stakeholders—such as Medical Affairs, MLR, Sales Training, Sales, Product, and Digital—to develop outstanding regional plans and strategies, ensuring national strategy is executed precisely on a regional level.
Key Responsibilities:
- Collaborating with cross-functional regional field teams to:
- Create and execute regional marketing plans that align with business objectives and drive growth in key centers.
- Develop and execute peer-to-peer programs, educational events, speaker programs in alignment with national campaigns and strategy across HCP, coordinator, administrator, and patient audiences.
- Drive awareness and availability of virtual education opportunities.
- Develop and maintain relationships with KOLs, gathering regional insights and Voice of Customer.
- Develop and execute marketing strategies with regional patient support or advocacy groups.
- Monitor and reinforce key testing protocols
- Disseminate regional updates to coverage and availability, ensuring communication about patient access.
- Lead pull-through of re-branding and messaging national strategy at a regional level.
- Lead the development of regional advisory boards to gain HCP feedback on key products, concepts, and initiatives.
- Lead the execution of regional conferences, symposiums and congresses to maximize our share of voice and return on investment across our portfolio.
- Lead the development and execution of regional marketing plans at national conferences, including coordination of programs and key customer engagement plans.
- Gather and analyze customer feedback, competitive data, and market trends to refine marketing strategies in the region.
Qualifications:
- Education: Bachelor’s degree required; BA/BS in life sciences, molecular biology, or clinical science preferred. MS, MA, and/or MBA welcomed but not required.
- Experience: At least 2 years of experience in diagnostics, biotech, pharma, or medical device industries, with references supporting collaboration and execution. Knowledge of transplant, nephrology, cardiology, or pulmonology a plus.
- Skills: Strong oral, written, and interpersonal skills, with a high degree of accuracy, attention to detail, and passion for collaboration.
Key Competencies & Skills:
- Collaboration & Support: Proven ability to work cross-functionally and lead through collaboration, strong communication, and relationship-building, influencing through self-leadership and promotion of others.
- Eagerness to Learn: Loves science and passionate for driving innovative approaches to clinical care continuum, asking questions intuitively to challenge current understandings and drive change.
- Change-Maker: Influential with peers and colleagues, able to relate to others, hear feedback critically, and drive change.
- Analytical & Strategic Thinking: Leverages sales data, market research, and clinical insights to inform data-driven decisions and strategic planning.
- High-Energy & Results-Oriented: Thrives in a motivated and excited environment; has a high standard for self-results.
- Excellent Communication & Presentation Skills: Highly skilled at presenting ideas with impact and versed in simplifying complex concepts.
- Customer & Patient-Centric: Exhibits strong customer centricity and a passion for enhancing patient and provider lives, leveraging key relationships to gain a strong understanding of customer needs and regional dynamics.
- Travel: Up to 50% travel required, to attend conferences, speaker programs, and key regional events, meet with KOLs, and host advisory boards.
Additional Details:
Every individual at CareDx has a direct impact on our collective mission to improve the lives of organ transplant patients worldwide. We believe in taking great care of our people, so they take even greater care of our patients.Our competitive Total Rewards package includes:
- Competitive base salary and incentive compensation
- Health and welfare benefits including a gym reimbursement program
- 401(k) savings plan match
- Employee Stock Purchase Plan
- Pre-tax commuter benefits
- And more!
In addition, we have a Living Donor Employee Recovery Policy that allows up to 30 days of paid leave annually to a full-time employee who makes the selfless act of donating an organ or bone marrow.With products that are making a difference in the lives of transplant patients today and a promising pipeline for the future, it’s an exciting time to be part of the CareDx team. Join us in partnering with transplant patients to transform our future together.
CareDx, Inc. is an Equal Opportunity Employer and participates in the E-Verify program.
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