Since 2018, Wisp has been on a mission to put healthcare back in patients’ hands. We connect patients with hassle-free sexual + reproductive care online, with discreet and convenient treatment that saves them time, money, and stress. Our goal is to empower everyone to make the decisions about their health that are right for them. We’ve scaled quickly, serving patients across the nation and becoming part of the WELL Health family—and now we want you.
We are a growing, fully-remote team in the United States looking for collaborators who are committed to our mission, passionate about results, eager to build something amazing, and excited to have high levels of ownership, accountability, and personal growth.
Who We’re Looking For
We are seeking a Senior Director of Brand & Partnerships to lead our brand voice, strategy, and key partnerships. In this pivotal role, you will help define Wisp’s identity and shape how we engage with patients, partners, and the broader healthcare ecosystem to broaden our impact. You will lead a talented team and collaborate across departments to ensure our messaging remains impactful and consistent. You will be responsible for creating and executing brand marketing strategies that align with Wisp’s mission, driving both brand awareness and consideration.
What You’ll Do
- Develop marketing messaging and strategies for both new and existing products, ensuring alignment with clinical and operational teams. This involves meeting tight deadlines and executing category and product launches effectively.
- Manage our PR agency to ensure strategic and impactful media placements, crisis communications, and thought leadership initiatives.
- Oversee strategic partnerships and business development, identifying and negotiating opportunities that align with our growth objectives.
- Oversee our influencer network & engagement strategy partnering with the performance marketing team to drive new patient acquisition and existing patient share of wallet growth.
- Lead the Creative and Copy team, ensuring brand messaging is clear, engaging, and aligned across all channels. This includes developing content strategy and integrated campaigns.
- Create patient insights & own voice of customer to refine our brand positioning and improve patient engagement. This includes performing analysis on zero and first party data plus site feedback such as NPS, TrustPilot, External Brand Surveys, & Quarterly Patient Surveys.
- Organize and manage participation in local events to increase brand visibility and credibility.
- Report directly to the VP of Marketing, providing strategic recommendations and insights.
This Role Could Be A Good Fit For You If…
- You have at least 10+ years’ proven experience in brand strategy, marketing, or partnerships within the healthcare, wellness, or DTC space for high-growth companies.
- You have leadership and team management skills, with at least 5+ years of experience managing multi-layer creative and marketing teams. Extra helpful if you’ve been in start-up environments working with executive leadership on a regular basis.
- You’re a PR maven and have expertise with media relations, including managing agencies and executing high-impact campaigns.
- You possess a strategic mindset with a business development focus, capable of identifying and securing valuable partnerships.
- You’re naturally data driven and have the analytical skills to assess customer needs and market trends, ensuring our brand remains competitive and relevant.
- You’re a storyteller who has excellent communication skills, with a keen eye for brand voice and consistency.
Visa sponsorship or transfer is not available for this position at present. Must be authorized to work in the country this requisition states.
Wisp is an equal-opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients.If you are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in sexual and reproductive healthcare, join us!Compensation Range: $180K - $220K
