Internet2 is a non-profit, member-driven advanced research and higher education technology community. Founded in 1996, Internet2 provides and delivers mission-critical technology services and programs. Internet2's core infrastructure components include the nation's largest and fastest network, cloud and security services that are influenced, customized, and designed to address the unique needs of technology leaders in research and education. Internet2 serves and supports U.S. and international institutions, government agencies, regional and state education networks, leading industry providers, and national research and education network partners across more than 100 countries. Internet2 services and programs support their educational, research and community service mission and enhance how individuals communicate, collaborate, and innovate.
Internet2 seeks a data-driven Digital Marketing Analytics Coordinator to bridge our marketing technology systems and derive actionable insights from our digital initiatives. This role combines technical expertise with marketing acumen to enhance our data infrastructure and support strategic decision-making.
Position Overview
The Digital Marketing Analytics Coordinator will play a crucial role in optimizing our marketing technology stack, implementing data integrations, and providing analytics support to drive marketing effectiveness. This position requires a unique blend of technical skills and marketing knowledge, with a focus on delivering actionable insights to stakeholders.
Key Responsibilities
- Manage and optimize Pardot (Account Engagement) and Salesforce systems to ensure effective marketing automation and CRM operations.
- Work with dashboards to visualize marketing performance and provide stakeholder insights.
- Develop and implement integrations between registration, marketing, and CRM systems using SQL and low-code tools.
- Partner with content creators to understand their needs and provide data-driven recommendations.
- Monitor marketing metrics and create regular reports to track campaign effectiveness.
- Identify opportunities for process improvement and automation across marketing operations.
Required Qualifications
- Bachelor’s degree in information systems, marketing analytics, or equivalent related experience.
- 2+ years’ experience with Pardot and Salesforce administration, or similar marketing automation system/CRM.
- Demonstrated experience with SQL and database management.
- Experience with low-code automation tools (e.g., Zapier), or willingness to learn.
- Experience in dashboards or similar technology with a willingness to learn AWS QuickSight and other tools.
- Strong analytical skills with the ability to translate data into actionable insights.
Desired Attributes
- Excellent interpersonal skills with a proven ability to collaborate across teams.
- Strong problem-solving abilities and attention to detail.
- Proactive approach to identifying and implementing process improvements.
- Demonstrated commitment to continuous learning and staying current with marketing technology trends.
- Results-oriented mindset with a focus on measurable impact.
Projects & Objectives
The successful candidate will lead key initiatives including:
- Implementing seamless integration between registration and marketing/CRM systems.
- Developing automated workflows between email marketing platforms and reporting tools.
- Creating comprehensive dashboards to track marketing performance metrics.
- Supporting content creators with data-driven insights and recommendations.
What We Offer
As a full-time employee, you will be eligible to participate in Internet2’s employee benefits program effective on your start date in accordance with the terms and conditions of each plan. The program currently includes medical, dental, life, vision and disability insurances, a health spending account program, sick time, vacation time and a tax deferred retirement plan.
Salary Range / Pay Grade:
$69,600 - $104,400 / IT-2Starting pay is typically from the minimum up to the midpoint of the grade range and varies based on experience.Internet2 is a 501(c)(3) not-for-profit organization and equal opportunity employer (EOE). All qualified applicants will receive consideration for employment without regard to any characteristic protected by local, state, or federal laws, rules, or regulations.
