Job FunctionsContent Strategy DevelopmentProgram Communications/Campaign ExecutionMetrics Analysis
Job RequirementsBachelor's Degree or Equivalent in Marketing, Journalism, Advertising, Public Relations or EnglishMinimum Three Years of Experience as a Content Strategist, Marketing Strategist, Creative Director, Advertising Strategist or Senior CopywriterDeep Understanding of Key Content Themes and TopicsProven Experience Seeking Out More Information to Come Up with Business-Value Focused Ideas
SkillsEffective Communication StylesAsset ConceptualizationKeyword Research ToolsSEO and SEMCreative VisionInnovative Ideas and ConceptsContent Management SystemsMotivating and Mentoring Creative/Professional IndividualsPositive Attitude and Effect on Creative/Professional StaffOrganizational and Analytical SkillsSolution-Oriented Approach to Resolving IssuesPresentation and Collaboration SkillsAbility to Listen, Understand and Respond to Customers' Needs
POSITION SUMMARY
The Content Strategist consults on and establishes a content strategy for developing and executing content across a variety of industries, audiences, mediums and content types under the creative vision of the Creative Director. This position understands the creative vision and how that connects to the clients’ business issues, marketing goals, brand positioning and audience personas to ensure the content strategy is aligned and carried through the program communications/campaign. The Content Strategist also partners in analyzing metrics to determine whether content is well-received and has achieved the desired behaviors identified to drive the client’s objectives.
HIRING REQUIREMENTS
- Bachelor’s degree or equivalent in Marketing, Journalism, Advertising, Public Relations or English or equivalent work experience.
- Minimum three years’ experience as a content strategist, marketing strategist, creative director, advertising strategist or six years as a senior copywriter in an internal marketing department, advertising agency or similar environment.
- Deep understanding of effective communication styles and techniques to reach specific buyer types and generate leads (asset conceptualization and creative vision, content brief development and content outline creation).
- Proven experience understanding key content themes and topics, and independently seeking out more information or reviewing existing content to come up with business-value focused ideas that drive action with target audiences.
- Strong creative abilities and the ability to develop innovative ideas and concepts.
- Experience working with content management systems, keyword research tools, SEO and SEM.
- Ability to motivate and mentor creative/professional individuals, leading them to a higher level of quality and creativity.
- Ability to have a positive attitude and effect on the creative/professional staff.
- Excellent organizational and analytical skills to handle multiple priorities and manage personal workflow and schedules in a generally fast-paced environment.
- Solution-oriented with understanding of how to approach resolving issues.
- Strong presentation and collaborations skills with internal and external audiences across virtual, in-person and on-location setting.
- Ability to review own writing and critique it prior to presentation to internal or external stakeholders.
- Ability to confidently explain and create asset concept rationale to stakeholders.
- PC experience required. Software experience must include Microsoft Word, Excel and PowerPoint.
- Excellent verbal and written communication skills.
- Ability to listen, understand and respond to external and internal customers’ needs in a timely manner.
- Ability to work the time necessary to complete projects and/or meet deadlines.
Life at ITA Group
Thrive Here & What We ValuePassionate about technology and innovation</s> | Collaborative environment where individuals are given defined tasks and projects to complete within a specified timeframe | Adaptable to changing priorities | Emphasis on delivering exceptional solutions to clients</s> | Client-centric, solution-focused mindset | Positive, professional attitude & demeanor | Personal accountability & ability to set clear expectations | Emotional intelligence & fortitude | Focus on quality & desired outcomes | Ability to plan, anticipate needs and communicate risks/impacts | Relationship development and management | Sound decision-making</s> | Uncapped commission structure | Leaders of Excellence annual incentive trip | Employee Stock Ownership Plan (ESOP) | Comprehensive healthcare packages.</s> | Comprehensive healthcare packages</s> | 1. Positive work environment | 2. Emphasis on teamwork and collaboration | 3. Encouragement of professional development and growth | 4. Focus on providing excellent customer service | 5. Commitment to creating a diverse and inclusive workplace</s> | Emphasis on Creativity and Innovation | Collaborative Work Environment | Focus on Achieving Client's Objectives through Effective Communication Styles and Techniques | Positive Attitude and Effect on Creative/Professional Staff | Solution-Oriented Approach to Resolving Issues</s> | ITA Group, Inc. is an Equal Opportunity Employer | In compliance with the Americans with Disabilities Act, the Company will consider reasonable accommodations for qualified individuals with disabilities and encourage prospective employees and incumbents to discuss potential accommodations with the Company.</s> | Commitment to continuous learning and adaptability, staying updated with the latest security trends and technologies | Prompt, courteous, and exemplary service to all customers, both external and internal, in accordance with ITA Group's Mission, Vision, Values, and Beliefs.</s> | 1. EmployeeOwned Engagement and Loyalty Company | 2. DataDriven Solutions | 3. Unique Motivation and Inspiration for Clients' Employees, Channel Partners, and Customers | 4. Competitive Benefits Package | 5. Great Place to Work</s> | Emphasis on thought leadership and creating custom-crafted experiences that engage and inspire attendees. | Collaborative work style with internal teams, ensuring deliverables are met, budgets are balanced, and client needs are anticipated and aligned to their vision. | Mentorship and training for new team members and Event Managers. | Continuous improvement of processes and workflows. | Emphasis on complex event management and international or new business programs and opportunities.</s> | Employee-owned engagement and loyalty company that provides data-driven solutions designed to uniquely motivate and inspire our clients’ employees, channel partners, and customers. | Creating engaging employee experiences is at the heart of what we do and who we are, and we continuously evaluate our team member benefits to ensure our team members are cared for. We offer an array of competitive benefits, including healthy retirement contributions, health, dental, and vision insurance, paid parental leave, flexible work arrangements, Volunteer Time Off, paid sabbaticals, anniversary awards, and more! Come join our team, recently recognized by several top organizations as a Great Place to Work.</s> | ITA Group is an Equal Opportunity Employer | Customer service experience in a service-related industry preferred | Ability to listen, understand and respond to external and internal customers’ needs in a timely manner | Willingness to learn and adapt to new technologies and processes</s> | Focus on new business acquisition and growth business | Accountability to prospecting activity and funnel management | Development of robust prospecting plans | Coordination with marketing strategy teams and marketing automation technologies | Proven track record of developing and managing department budget in order to optimize departmental financial performance</s> | Ability to provide mentorship to team members | Ability to work the time necessary to complete projects and/or meet deadlines | Ability to manage multiple high-profile accounts simultaneously</s> | The Company Encourages Prospective Employees and Incumbents to Discuss Potential Accommodations</s>
