Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.
An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:
- Fortune Change the World (2024)
- CNBC Disruptor 50 List (2022, 2023, 2024)
- Fortune Best Workplaces for Millennials (2024)
- Fortune Best Workplaces in Health Care (2024)
- TIME 100 Most Influential Companies (2023)
- Fast Company Most Innovative Companies (2020, 2023)
- Built In Best Places to Work (2023)
- Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
- Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
- Fast Company Best Workplaces for Innovators (2022)
- Built In LGBTQIA+ Advocacy Award (2022)
As our Vice President of Product Marketing, you will lead a dynamic team of marketing professionals and be responsible for crafting and executing our go-to-market strategy, messaging, and product positioning. You'll play a pivotal role in telling our story to the world and ensuring our products resonate with our target audiences. This role reports directly to the Chief Marketing Officer and involves close collaboration with Product, Sales, Clinical Research and Customer Success teams.
As VP of PMM at Maven, you will:
- Develop and execute comprehensive go-to-market strategies for new and existing products
- Bring a strategic revenue focus that balances pipeline creation with deal size optimization and increased win rate
- Help create a team charter that is able to craft narratives and connect them to business metrics
- Prioritize voice-of-customer research and can translate complex healthcare needs into compelling value propositions that resonate with multiple stakeholders
- Lead a small but mighty team of product marketing professionals, including product marketing managers, market researchers, and competitive intelligence specialists
- Establish clear positioning, messaging frameworks, and value propositions that differentiate our products in the marketplace
- Oversee product and market research to identify opportunities, validate messaging, and optimize product-market fit
- Create systematic new product introduction processes and playbooks based on established frameworks, adapting this guidance to meet our product, engineering and marketing needs
- Guide pricing and packaging strategies to maximize market penetration and revenue
- Collaborate with cross-functional teams to ensure seamless product launches
- Analyze market trends, competitive landscape, and customer needs to inform strategic decisions
- Mentor and develop product marketing team members to foster growth and excellence
We’re looking for you to bring:
- Experience in product marketing leadership roles, with a track record of successful product launches
- Demonstrated success developing and executing go-to-market strategies for multiple product lines across industries and geographies
- An evidence-based approach that drives thoughtful program decisions based on market sizing
- The ability to translate that thinking into effective marketing strategies and campaigns as well as effective sales enablement assets, and guide and mentor the team into this approach
- Experience building and leading marketing teams
- Strong understanding of product positioning, messaging, and storytelling
- Ability to translate complex technical concepts into compelling customer-focused messaging
- Experience with pricing strategies and packaging frameworks
- Exceptional communication skills
- Strategic mindset with solid analytical capabilities
- Industry depth (experience in B2B, Healthcare, SaaS, or technology industries is a plus)
- History of collaborative leadership and cross-functional team partnership
- Empathetic approach to both customer needs and team management
- Passion for innovation in healthcare and improving women's health outcomes
- Values-driven leader who prioritizes impact, integrity, and rapid testing/sizing/analysis
- Adaptable problem-solver who thrives in fast-paced startup environments
- Demonstrated commitment to creating an environment where diverse perspectives are valued
The base salary range for this role is $230,000-$270,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. This role is exclusively open to candidates in these locations.
For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.
This role requires active work authorization in the US.
Benefits That Work For You
Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for six months plus)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.
Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com).
Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.
