CentralReach is the #1 provider of SaaS software solutions for autism and IDD care. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver Applied Behavior Analysis and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
We are looking for an experienced and dynamic Director of Product Marketing to join our team in what will be an exciting few years ahead at CentralReach, and specifically, within the Product Marketing function as well. Reporting to the Chief Marketing Officer (CMO), the candidate we are searching for would have proven success and experience in building, scaling, and managing a product marketing team; owning end-to-end go-to-market strategies and product launches; building value focused stories; leading initiatives to expand market and competitive intelligence; and developing compelling messaging, positioning, and enablement to drive demand gen, sales, and customer retention. This position is a high-visibility opportunity that will also play a key role in leading many strategic product marketing initiatives for the business in partnership with senior management, in addition to traditional GTM initiatives; therefore, we are looking for candidates with proven experience in these expanded areas as well.
The ideal candidate will be a natural collaborator, true team player, and problem solver, bringing passion, creativity, and enthusiasm to all cross-functional interactions and end results.
Key Accountabilities:
- Lead the overall go-to-market vision and strategy for CentralReach, providing strategic direction, coaching and support to the product marketing team to successfully support all markets and achieve business targets.
- Lead efforts and/or provide strategic direction and coaching to successfully launch and release new solutions and features to market.
- Play a leading key role partnering with senior cross-functional team members to define, refine and implement core operational GTM efforts and initiatives.
- As the business continues to grow, act as the lead in pitching and driving new GTM ideas to continue our forward motion and growth as a scale-up company, including, development of new product messaging and positioning framework, GTM new sales and customer selling matrix, product packaging and more.
- As one of the most cross-functional leaders within the organization, build a trusted partnership with product and all business leaders to influence the product roadmap, continually deliver on customer experience needs, and support our commercial teams through successful sales training, enablement, and continuous tracking of progress.
- Lead and provide strategic direction of supporting team members, to expand market and competitive intelligence, continually helping to shape the product roadmap and meet market demands.
- Define a strategy to consult with customers on a regular basis in partnership with Product Management, to continually gather product feedback, explore product, and market opportunities, advocacy opportunities and more.
- Develop a best-in-class product marketing team, laying out a vision and scaling the function that aligns with our business growth over time.
- Establish cross-team collaborations and efficiencies – and equally of importance here, celebrate team successes BIG, and have fun :-)
Desired Skills and Experience:
- 10+ years of professional marketing experience at a B2B, B2C or startup environment
- 6+ years of relevant product marketing experience in the B2B, SaaS and/or start-up; including leadership experience hiring, managing, and developing talent.
- Can demonstrate driving successful go-to-market plans that drive product adoption, retention, and customer and net new sales
- Excellent verbal and written communication skills with strong copywriting and messaging skills, comfortable speaking in front of diverse audiences
- Strong attention to detail and organizational skills, with the ability to prioritize effectively and toggle between long-term strategies and short-term tasks
- Self-starter, curious to uncover opportunities and take action in a fast-paced, agile environment
CentralReach was developed for Clinicians by Clinicians. The story of CentralReach begins in 2012 when the company’s founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most — working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform. Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes.
Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure. We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career.
We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians produce superior outcomes for children and adults with disabilities. #LI-Hybrid
