Title: Digital Analyst, Enterprise Analytics
Department: Analytics
Reporting to: Manager, Digital Analytics
FLSA Status: Salary Full Time
Date Prepared:Feb 21, 2025
Position Overview
The Digital Analyst, Enterprise Analytics, a fully remote position, reports directly to the Manager, Digital Analytics and is responsible for supporting A/B testing, customer journeys, lifetime value (LTV) analysis, and data visualization using Power BI. With a minimum of 3 years of experience in digital analytics and related fields, the Digital Analyst will play a crucial role in analyzing and interpreting data to drive data-driven decision-making and optimize business strategies. Proficiency in SQL, Python, Google Analytics, and/or Rudderstack, along with hands-on experience in these tools, is essential for extracting, transforming, and analyzing data from various sources to derive meaningful insights.Essential job functions:
- Collect and analyze data from digital channels to inform business decisions.
- Monitor and report on website traffic, user engagement, and conversion rates.
- Develop and maintain dashboards using Sigma Computing to track key performance indicators (KPIs).
- Conduct A/B testing to optimize website and campaign performance.
- Collaborate with marketing and product teams to enhance digital strategies.
- Provide actionable insights to improve user experience and drive growth.
- Stay updated with industry trends and best practices in digital analytics.
Other Duties as assigned
Minimum Job Requirements
- Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
- 2-4 years of experience in digital analytics or a related field.
- Proficiency in SQL for data extraction and analysis.
- Experience with digital analytics tools like Google Analytics or Adobe Analytics.
- Strong understanding of data visualization tools, particularly Sigma Computing.
- Experience with SEO and SEM principles.
- Excellent analytical, communication, and presentation skills.
- Ability to work collaboratively in a team environment.
- Strong project management skills.
Knowledge, Skills and Abilities Required
- Excellent problem-solving and communication skills (written and verbal).
- Strong analytical and critical-thinking skills to interpret data and derive actionable insights.
- Proficiency in using Power BI or similar data visualization tools to create visually appealing and informative reports.
- Solid understanding of A/B testing methodologies and best practices.
- Familiarity with customer journey mapping and analysis techniques.
- Ability to work independently and collaboratively in a remote work environment.
- Strong organizational skills and ability to prioritize tasks effectively.
- Continuous learning mindset to stay updated with the latest trends and advancements in digital analytics and data visualization.
Working Conditions and Physical Effort
- Ability to sit for long periods of time.
- Talking through the computer for many meetings and one-to-one conversations
- Continuous viewing of a computer monitor and data entry.
- Travel as necessary (<10%).
EOE Statement:
SimpleTire is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.
*ADA Disclosure: Any candidate who feels that they may need an accommodation to complete this application, or any portions of same, based on the impact of a disability should contact SimpleTire's Human Resources Department to discuss your specific needs. Please feel free to contact us at 1-800-933-2537 x6550.
