Africhange (AF) is a remittance company that offers a seamless way for Immigrants to send money back home.
Whether you would like to pay for a property, send funds to friends and family or pay employees, you'll need to safely send funds without stress and ridiculous charges. Africhange is the solution to your problem!We are a safe, secure, and convenient way to send money home; and you can be sure that we will always offer you the best way to send money home at the best rates.Job OverviewWe are seeking an individual that can oversee end-to-end responsibility for digital marketing campaigns, from planning and scoping opportunity through to execution, monitoring and analysis of performance.
Planning, implementation and optimization of paid marketing strategies, mainly in Google Search & Display, App Install Ads, but across other channels where required (Paid social, ASO, Affiliates, etc.).Responsibilities
- Planning, implementation and optimization of paid marketing strategies, mainly in Google Search & Display, App Install Ads, but across other channels where required (Paid social, ASO, Affiliates, etc.).
- Identification of new paid marketing channels and monitoring industry trends and competitor strategy
- Collaborate with cross-functional marketing teams on campaign concept, content requirements, buyer’s journey development, and digital marketing execution to ensure effectiveness execution
- Analyze metrics for the customer acquisition journey, to inform opportunities that will drive the biggest impact to the business
- Understand industry best practices in growth, proactively bringing new ideas and best practices to the team
- Use data and metrics to inform your strategy and success criteria
- Work with internal stakeholders and Paid Acquisition Manager to brainstorm and define campaign strategies and plans
- Drive strong experimentation programs (i.e. Creatives performance, incrementality testing, diminishing returns) and be able to clearly quantify results and activate learnings
- Set up and update tracking where necessary
- Carry out weekly/monthly reporting to stakeholders
Specifications
- BSc/HND Marketing or equivalent course
- Relevant professional certification
- Three years' + work experience in a related role preferably within the FinTech industry
- Experience working and implementing Tag Management System tools
- Strong knowledge and expertise in several Paid Acquisition channels (Paid Search, Paid Social, Display,...)
- An individual that possesses high level of Self-Awareness, Perseverance, Result orientation, Stress Management, Resilience, Accountability, Proactiveness, Ambition, People development, Influential and Visionary perspective skills
- Qualified persons from Canada or UK are highly encouraged to apply
What we offer
- Fully remote opportunities under a flexible work environment
- Competitive salary
- Paid time-offs including paternity leave
- Access to relevant online courses/learning programs
- A close-knit team with a great passion for working collaboratively
Additional InformationAF offers a great work experience, professional development, challenging careers, and competitive compensation. We are an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics.
