Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale. Through scalable solutions like AI Avatars and Video Messages, Vidyard enables reps to break through the noise, engage high-intent prospects, and accelerate deal velocity—all while helping sales teams gain more face-time with prospects and customers in a remote selling world. Join Vidyard and help us create the future of productive relationships between buyers and sellers!
About the Role
Vidyard is seeking a talented and driven Lifecycle Marketing Manager to join our Marketingteam. Reporting to the Manager, Demand Generation, you’ll play a key role in creating and optimizing customer journeys across the entire lifecycle–from acquisition to retention and expansion—to drive engagement, loyalty, and revenue growth. The ideal candidate will have a deep understanding of lifecycle marketing principles, a data-driven mindset, and experience in managing multi-channel marketing campaigns.In this role, you’ll collaborate closely with the Customer Success, Sales, and Product teams to drive growth for the business.
This is a remote role open to candidates located in Canada.
About the Team
Our Demand Generation team consists of paid advertising, campaigns, field/ABM, lifecycle, automation, and growth marketing. Together as a team you are responsible for the marketing pipeline target for new prospects and customers.
What You’ll Work On
- Lifecycle Strategy Development
- Design and implement lifecycle marketing strategies tailored to our PLG and SLG growth motions.
- Map out the customer journey for both self-serve and sales-assisted users, identifying key touchpoints to drive engagement, conversion, and retention.
- Campaign Management
- Develop and execute targeted multi-channel campaigns, including email, in-app messaging, webinars, and content marketing.
- Ensure campaigns are aligned with customer segments, business objectives, and lifecycle stages.
- Customer Segmentation
- Leverage data to segment users based on behavior, firmographics, and stage in the customer journey.
- Personalize messaging and offers to drive higher engagement and conversion rates.
- Collaboration Across Teams
- Work closely with Sales, Product, Customer Success, and Analytics teams to align marketing initiatives with overall business goals.
- Data Analysis and Optimization
- Monitor campaign performance and key metrics such as engagement rates, MQL-to-SQL conversion, pipeline generation, and conversion rates between stages in the customer lifecycle.
- Use insights to continuously test, optimize, and improve lifecycle marketing efforts.
- Retention and Expansion Initiatives
- Develop strategies to improve customer retention, reduce churn, and increase upsell/cross-sell opportunities.
- Create and manage loyalty programs, educational content, and onboarding experiences.
- Technology and Tools
- Utilize marketing automation platforms, CRM systems, and analytics tools to execute and track campaigns.
- Ensure proper integration of tools to enable seamless data flow and campaign execution.
What You’ll Bring to this Role
- 4-6 years of experience in lifecycle or growth marketing at a B2B SaaS company.
- Strong understanding of PLG and SLG models, including the nuances of marketing to self-serve and enterprise customers
- Proven track record of executing data-driven campaigns that deliver measurable results.
- Hands-on experience with marketing automation tools (specifically Marketo and HubSpot), CRM platforms (Salesforce), and analytics tools (e.g., Google Analytics, Looker, or Metabase).
- Excellent analytical skills and the ability to translate data into actionable strategies.
- Strong project management and communication skills, with the ability to collaborate across departments.
- A customer-obsessed mindset and a passion for delivering exceptional user experiences.
Will You Thrive at Vidyard?
At Vidyard, success comes from individuals who align with our core values, embrace challenges, and contribute to our high-performing, customer-obsessed culture. You’ll thrive here if you:
- Put Customers First: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products.
- Embrace Innovation: You think creatively, challenge the status quo, and seek new ways to improve and grow—both personally and professionally.
- Value Collaboration: You work effectively across teams, listen actively, and contribute to a supportive and inclusive environment (see our statement of dedication to DEIB here).
- Act with Urgency: You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected.
- Take Ownership: You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact.
- Strive for Excellence: You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best.
At Vidyard, we celebrate the intersection of creativity, ambition, and impact. If you’re ready to contribute to our mission of transforming communication and being part of a team that’s customer-focused, hardworking, and values-driven, Vidyard is the place for you.
Why You’ll Love Working at Vidyard
At Vidyard, we’re passionate about creating an environment where you can succeed—both personally and professionally. Here’s what you can look forward to:
- Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling.
- Competitive Pay & Benefits: Start day one with a competitive salary and comprehensive, flexible benefits tailored to support you (RRSP match and stock options included following completion of your probationary period)
- Wellness Your Way: Leverage flexible spending accounts to spend on what matters most.
- Mental Health Support: Access to Inkblot, a digital mental health platform, plus $1,500 per person per year for mental health services.
- Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits.
- Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve.
- Invest in Your Growth: Regular performance reviews, individual development plans and an annual allowance of $1,500, dedicated to your professional development and ongoing learning.
- Your Perfect Workspace: Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration.
Come join a team where your best life meets your best work!
Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at recruitment@vidyard.com. Unsolicited resumes from Agencies will not be accepted.
