The people at Puffco don’t just create products — we build a bridge for everyone to experience the best that the plant has to offer through technology. We serve a highly engaged community in the millions unlike any other, with more added everyday.
Puffco has already produced the most awarded devices ever in our space, but for us, this is just the beginning. We’re looking for uniquely excellent people to help shape the future of our industry.Beyond products, we strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for.
What’s The Role About:
As the Retail Marketing Manager, you will drive strategic initiatives to strengthen Puffco’s presence in dispensaries and smoke shops. You’llidentify new opportunities to grow the retail channel, collaborating with teams to deploy impactful marketing programs. Your focus will include in-store merchandising, sales associate engagement, consumer incentives, and account partnerships, working cross-functionally with Sales, Creative, and Marketing to drive brand awareness, advocacy, and sales.
Major Responsibilities:
- Store Merchandising & Consumer Experience
- Develop and coordinate merchandising strategies for dispensaries and smoke shops.
- Work with Creative and Sales teams to improve in-store displays and consumer experience.
- Salesperson Education & Industry Engagement
- Lead training programs and engagement strategies for budtenders and retail staff.
- Oversee sales associate incentive programs to drive product advocacy.
- Optimize outreach and incentives beyond sales associates to engage other industry partners.
- Incentive Planning & Consumer Promotions
- Develop and manage promotions and sales incentives for key retail moments (Black Friday, 4/20, other campaigns).
- Optimize sales contests and giveaways to drive sell-through and retailer engagement.
- Strategize and execute merch plans to support channel incentives and engagement.
- Retail Account Partnerships & Expansion
- Strengthen relationships with key retail accounts to amplify Puffco through their programs.
- Support International market expansion, adapting domestic retail marketing strategies.
Requirements:
- 5-7 years of experience in retail, trade, or channel marketing, preferably in cannabis, lifestyle, or smoke/vape industries.
- Strategic thinker with experience in merchandising, sales training, and retail incentives.
- Strong collaborator with Sales, Creative, and Marketing teams.
- Data-driven, with a focus on analyzing and optimizing program performance.
- Passionate about Puffco’s mission and the evolving cannabis industry.
Perks and Benefits:
- Competitive pay, 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off
- Fun and open company culture
- Snacks, lunches + so much more!
This hybrid role is based out of our Los Angeles HQ and requires 2-3 days per week in office. The compensation range for this role is $120-130k. Individual compensation is determined based on experience and skillset. EQUAL EMPLOYMENT OPPORTUNITY: Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.HIRING PRACTICES: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Puffco’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.**Additional information about our company can be found at www.puffco.comFollow us on Instagram @puffco
