This is a hybrid position based out of San Francisco, CA.
OVERVIEW
We’re seeking an experienced Growth Marketing Manager to lead our digital marketing initiatives at Modern Treasury. In this role, you’ll drive strategy and execution across multiple digital channels to accelerate pipeline growth and build market awareness. As the Growth Marketing Manager, you’ll own the strategic direction of our digital marketing programs while providing hands-on leadership. You’ll collaborate closely with product marketing, web engineering, and sales to create integrated campaigns that drive measurable business results.
This role reports to the Head of Growth & Integrated Marketing and is based in San Francisco
What you’ll do:
- Strategic Leadership
- Develop and execute a comprehensive digital marketing strategy aligned with company objectives
- Create quarterly roadmaps for growth initiatives and campaign optimizations
- Partner with leadership to identify new growth opportunities and expansion channels
- Performance Marketing
- Lead paid channel strategy across LinkedIn, Google, industry publications, and emerging platforms
- Optimize campaign performance to continuously improve pipeline metrics
- Implement attribution model to understand channel effectiveness
- Website Management & CRO
- Lead conversion rate optimization (CRO) initiatives across all digital platforms
- Implement and analyze A/B testing program to continuously improve user experience
- Collaborate with design and development teams on website enhancements
- Ensure the website effectively supports marketing campaigns and business objectives
- Monitor site performance metrics and implement improvements
- Digital Experience & SEO
- Direct SEO initiatives to drive qualified organic traffic and improve search rankings
- Develop and execute technical SEO roadmap.
- Partner with the content team to create SEO-driven content that converts technical audiences
- Build measurement frameworks to track SEO performance and content effectiveness.
- Team Leadership
- Mentor and develop a growth marketer
- Manage external agency relationships and freelance resources
Why You'll Love Working Here:
- Opportunity to shape the growth marketing function at a fast-growing fintech company
- Work with innovative products and exceptional teams in the payments infrastructure space
- Direct impact on company growth strategy and goals
- Competitive compensation and equity package
- Collaborative, supportive team environment focused on both execution and innovation.
ABOUT MODERN TREASURY
Modern Treasury is the leading payment operations platform built for the Instant Economy. It helps customers build their best business with faster payments, smarter workflows, and real-time visibility—all powered by AI. The payment operations platform and best-in-class developer tools help companies move, track, and reconcile money in real-time. Founded in 2018, San Francisco-based Modern Treasury serves leading companies across broad sectors of the economy.
WEEK BY WEEK
During your first week you will:
- Onboard with our marketing team and key stakeholders across the organization
- Conduct a deep-dive review of our growth marketing tech stack, campaigns, and performance metrics
- Analyze customer calls and interviews to understand our target personas and their payment challenges
- Review our competitor landscape and current market positioning
- Assess current website performance, conversion points, and analytics setup
During your first six weeks you will:
- Develop and present a comprehensive growth marketing strategy, including channel mix and budget allocation
- Perform an SEO audit and identify quick wins for technical and content optimization
- Conduct a website CRO assessment and prioritize optimization opportunities
- Create a testing framework for systematically improving conversion rates
- Build the quarterly growth experimentation roadmap in collaboration with your Digital Marketer
- Evaluate our current attribution model and recommend improvements
- Establish performance dashboards and reporting structure for growth initiatives
During your first twelve weeks, you will:
- Launch your first major website optimization initiative with measurable impact on conversion
- Implement your revised paid media strategy across channels with clear performance benchmarks
- Present your SEO roadmap with prioritized initiatives for the next two quarters
- Develop an integrated digital campaign strategy that aligns with field marketing efforts
- Begin optimizing the marketing technology stack based on identified needs
- Establish regular growth reviews with executive leadership showcasing key metrics and learnings
- Create a detailed growth plan for the remainder of the year with clear KPIs and resource requirements
Modern Treasury is committed to equal employment opportunity and does not discriminate in any employment opportunities or practices based on an individual's race, color, creed, gender (including gender identity and gender expression), religion (all aspects of religious beliefs, observance or practice, including religious dress or grooming practices), marital status, registered domestic partner status, age, national origin or ancestry (including language use restrictions and possession of a driver’s license issued under California Vehicle Code section 12801.9), natural hair, physical or mental disability, political affiliation, medical condition (including cancer or a record or history of cancer, and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information, sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.Modern Treasury participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.Compensation Range: $155K - $185K
