Doctolib is looking for a Product Marketing Lead in the French Product Marketing team to drive growth and satisfaction on the Physiotherapist market. As a Product Marketing Lead, you will define and deliver the strategies to maximize growth, retention, satisfaction, usage and follow their implementation. You are also the voice of the +83,000 Physiotherapists & 50 million patients users in France. You will work with various teams at Doctolib on a day-to-day basis: Product, Marketing, Sales, Ops, Data… etc. including Top Management.
What you’ll do
Your key responsibilities will include
- Build an in-depth understanding of 1) your market including size, competition, trends and 2) your customers including persona (decision maker, end-user), needs, pain points and behaviours
- Bring strong convictions on what product innovations are needed to create value for users and support Product Manager in product discovery, prioritization and delivery
- Define the most relevant product positioning for your cluster: craft powerful value propositions, define pricing and define key USPs
- Monitor satisfaction metrics and product usage, define strategies accordingly to improve adoption & engagement, and execute them.
- Monitor business and performance metrics (# clients,% penetration, net & gross MRR, growth profitability, etc.) and define and execute strategies to improve acquisition/upsell & reduce churn
Example of key challenges on your clusters
- Define and launch new features release plans to boost growth and satisfaction
- Define new pricing / packaging based on current performance and upcoming product releases.
- Define major events strategy (positioning, objectives, storytelling): Reeduca (offline global Physio event), RDV du Doctolab (owned event), New installed webinar (owned).
- Define growth plans for key moments of the year (back to school, Reeduca…) to boost Acquisition
- Review Upsell strategy and launch tests to increase ARPU
Who are you?
If you don’t meet all the requirements below but believe this opportunity matches your expectations and experience, we still encourage you to apply!
- You have 8+ years of experience.
- You are experienced in new product launches, product marketing management or go-to-market strategy, or you come with a consulting strategy background and have the willingness and ability to be hands on (on these topics).
- You have experience engaging multiple stakeholders and can bring together multiple functions to get things done in a fast-moving environment.
- You are highly results/action-oriented, well structured, analytical and fact-based.
- You have strong storytelling & copywriting skills.
- You are passionate about both our products and our users.
- You recognize yourself in the core Doctolib competencies: Grit, Result oriented, Team player .
- You speak French and English fluently.
Job details
- Temporary contract / CDD - from April/May to November
- Full Time
- Workplace: Levallois (3 days of on-site presence)
- Start date: end of April / End date Mid November
- Remuneration: fix + bonus on objectives (according to your profile)
