IN A NUTSHELL
We're seeking a Social Media Strategist to steer our social presence, shape our digital narrative, and elevate the Bellroy community and brand across platforms. As a certified B-Corp and for-purpose brand that exists to gear people up to move in the good direction, we need a strategic thinker who can translate our vibrant stories and considered product designs into compelling social strategies that resonate.
WHERE YOU COME IN...
Sharp eye. Strategic mind. Innovation driver. Brand champion. As our Social Media Strategist, you'll develop and execute social strategies that engage our community of 800,000+ global followers across multiple platforms. Leading the vision for our social presence and with the freedom to innovate, you’ll collaborate closely with our in-house creative team to bring concepts to life. Your focus will be on identifying opportunities, crafting platform-specific strategies and content plans, and providing clear direction to ensure maximum impact.You'll pioneer new approaches to community engagement, explore emerging platforms, and position Bellroy as a leader in the space.
Through data-driven insights and trend analysis you'll continuously refine our social strategy and lead the evolution of our digital presence. Bring us your strategic mindset, eye for detail, and drive for results. In return, we’ll offer you world class in-house teams, the chance to work on meaningful projects, and the support you need to flourish.
YOU COULD BE THE ONE IF YOU HAVE…
- Have 3-5 years of experience in social media strategy and direction (bonus points if this is for a product or consumer-facing brand) with demonstrated expertise in crafting approaches that align with overarching marketing goals
- Excel at creating precise content briefs to drive innovative solutions
- Have strong analytical skills to identify trends, measure performance, and translate data into actionable insights
- Demonstrate excellent project management and communication skills to coordinate multiple stakeholders while providing creative direction and feedback that enhances content quality in our brand voice
- Possess a deep understanding of platform-specific best practices (e.g., Facebook, X, Reddit, Instagram) and emerging social media trends, consistently updating your approach to align with platform changes
IF YOU WERE HERE LAST WEEK YOU MIGHT HAVE…
- Led a strategy session to define our approach for an upcoming campaign across Instagram, Reddit, TikTok, Facebook, LinkedIn, YouTube and Pinterest
- Developed comprehensive briefs for the creative team, outlining content needs and objectives
- Analysed platform performance data to identify opportunities and optimise our content strategy
- Collaborated with the creative team to refine content direction based on performance metrics
- Identified emerging platform opportunities and developed testing strategies
- Created platform-specific content calendars and campaign frameworks
- Provided strategic input on community management approaches
LOCATION AND HOURS
This is a full-time role based in our Collingwood (Melbourne) head office, with flexible work arrangements available.
WHY WORK FOR BELLROY?
At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities.
If you need reasonable accommodations at any stage—whether it's applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish.
We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation. We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really).
