Best Egg is the leading financial confidence platform that provides flexible solutions to real-life challenges for people with limited savings. We leverage real-time customer insights and data science to connect more people with the right products for their financial needs. Our offers include a growing suite of products such as personal loans, a credit card, and flexible rent, which are complemented by a suite of financial health tools to help customers make smart financial decisions and stay on track, so they can be money confident no matter what life throws at them.
Our culture and values inspire our employees and customers to embrace Best Egg. We are committed to championing a culture of inclusiveness and diversity of thought, and we focus on providing a safe, flexible, and collaborative work environment. Our employees are encouraged to engage in creative problem solving, and we promote opportunities for growth and enrichment across the organization. If you are inspired by inspiring others, Best Egg is the place for you.
Best Egg promotes diversity and equal opportunity.
We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better we will grow.
We’re looking for a dynamic and passionate Direct Mail Marketing Director to lead our Customer Acquisition efforts across multiple products. We are a fun, innovative, energetic, and highly collaborative team, driven by our shared desire to help our customers and partners succeed through industry-leading customer engagement solutions, insights, content and design. This is an amazing opportunity to collaborate with some of the top Fintech Marketing & Branding experts in the industry and grow your Marketing career. The Direct Mail Marketing Director will report directly to the Chief Marketing Officer and will be responsible for growing both the Best Egg customer base and loan originations in the Direct Mail Channel for our installment lending products.
Beyond running one of Best Egg’s most important marketing channels, the Marketing Director will also collaborate with other channel marketers to define the right multi-channel marketing strategy to engage our pre-screened prospects. The Direct Mail Marketing Director will also be responsible for managing bureau relationships for the organization, DM letter shops, and other partnerships to advance the Direct Mail agenda. They will also work with a cross-functional team of data scientists, credit risk, analytics, creative/brand managers, and other marketers to deliver best-in-class multi-channel marketing campaigns that drive efficient growth. We are looking for a highly proficient marketing strategist that isn’t afraid to get their hands dirty to get the job done.
Duties & Responsibilities
- Strategy Development: Build and execute a comprehensive direct mail marketing strategy to support customer acquisition and retention goals.
- Campaign Management: Oversee end-to-end campaign execution, including audience segmentation, creative development, production, and mailing logistics.
- Data-Driven Decision Making: Analyze campaign performance metrics, customer data, and market trends to optimize targeting, messaging, and offer strategies.
- Vendor Management: Manage relationships with external vendors, including print houses, data providers, and mail fulfillment partners.
- Budget Oversight: Develop and manage the direct mail budget, ensuring cost efficiency and ROI optimization.
- Collaboration: Work closely with internal teams such as product marketing, creative, and analytics to align messaging and branding across channels.
- Compliance and Quality Control: Ensure all campaigns meet regulatory guidelines and brand standards.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 10+ years of experience in direct mail or direct response marketing, preferably in the fintech, financial services, or subscription-based industries.
- Proven track record of leading successful customer acquisition campaigns through offline channels.
- Strong analytical skills and experience with customer segmentation, data analysis, and performance measurement.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Experience managing external vendors and negotiating contracts.
- Familiarity with CRM platforms and marketing automation tools.
- Exceptional communication and leadership skills.
Skill Set
- Financial forecasting acumen and ability to manage budgets
- Strong analytical and quantitative skills
- Excellent project management and time-management skills
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
- Outstanding written and verbal communication skills
- Exceptional attention to detail
- Capacity to prioritize and juggle projects simultaneously in an extremely fast-paced working environment with a willingness to learn
- Comfortable working in a rapidly changing environment where ambiguity and short turnaround schedules are the norm.
$160,000 - $180,000 a yearIn addition to semi-monthly salary payments, this position is also eligible for an annual incentive bonus based on individual and company performance. Yearly incentive bonus target 25% of base salary. This role is also eligible for an LTIP bonus.
Our Brand:
At Best Egg, we believe money should be accessible so people can reach their goals, live a fuller life, and feel pride in knowing they have taken control of their finances. For those who need extra money to achieve the progress they seek in life, Best Egg is the modern solution-minded finance provider that mixes decades of banking experience with smart technology and deep customer insight to create products designed for today’s borrower, so that people can establish a smoother financial path.
The egg symbolizes protection and a fresh start.
Employee Benefits
Best Egg offers many additional benefits for our employees, including (but not limited to):· Pre-tax and post-tax retirement savings plans with a competitive company matching program· Generous paid time-off plans including vacation, personal/sick time, paid short-- term and long-term disability leaves, paid parental leave, and paid company holidays · Multiple health care plans to choose from, including dental and vision options· Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts· Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs· Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!#LI-REMOTEIn compliance with the CCPA, Best Egg is fully committed to handling the personal information and data of employees and job applications responsibly with respect and due care.
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