The Digital Marketing Specialist will be the go-to person for all design, social media, and copywriting at Viamericas. This role is about more than just making things look good, it’s about creating content that connects with our employees, customers, and partners, and helps grow the brand. Reporting to the Digital Marketing Manager, the Digital Marketing Specialist will handle everything from designing graphics for campaigns to writing content for social media and websites that get people talking. This person will also manage the Marketing Help-Desk – Design Request (ticketing system), making sure marketing materials are created and delivered efficiently.
Duties and responsibilities
- Collaborate on Viamericas’ visual identity, helping ensuring consistency across all digital and physical materials.
- Design social media graphics, digital ads, and other creative assets that fit our branding and messaging, aligning to the Viamericas’ Brand book.
- Write compelling copy, from captions to longer-form content, for social media, e-mail marketing, promotional campaigns, landing pages, and other corporate communications.
- Manage the Marketing Help-desk – Design Request system, ensuring projects move smoothly from requests to final delivery. (delivering the design requests)
- Plan, execute, and optimize Google and Facebook Ads campaigns, ensuring effective targeting and performance tracking.
- Propose creative solutions for communicating product or service launches, as well as new features to end-users, through emails, text messages, in-app messages, and pop-ups.
- Work closely with the marketing team to refine designs and copy based on brief and feedback.
- Keep Viamericas’ brand presence strong and consistent across all digital and social media channels.
- Stay ahead of trends in social media, content marketing, and design, bringing fresh ideas to the table.
Information Security Responsibilities
- Read, acknowledge and comply with Viamericas Staff Information Security Policy via the Information Security training portal. This should be done within 30 days of hire and repeated annually.
- Attend periodic Information Security training provided by Viamericas’.
- Report any event that might be an Information Security Incident: clicked on a malicious link, downloaded and opened a suspicious file, etc
Qualifications
- Bi-Lingual English/Spanish
- BA/BS in Graphic Design / Communications preferred.
- Minimum 5 years working experience as a visual content creator, and with proven graphic design and copywriting skills (portfolio required), in a fast-paced corporate environment.
- Advanced proficiency in visual design software, such as Adobe Creative Suite’s Illustrator, Photoshop, XD, Figma.
- Knowledge of programming languages such as HTML and JavaScript would be advantageous.
- Exceptional creative abilities as reflected in original visual designs.
- Proficiency in keeping up with visual design technologies and industry trends.
- Strong writing and proofreading skills in English and Spanish is a must; impeccable spelling, grammar, punctuation.
- Creative critical thinker with excellent presentation skills, verbal and written communication skills, and interpersonal skills
- Highly motivated team player with a strong desire for success
Working Conditions
- General office working conditions, with a hybrid work schedule. Some travel (foreign and domestic) is required.
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