We seek a talented and creative Senior Copywriter to join our marketing team. The ideal candidate will have a strong background in crafting compelling copy and engaging content for our website, landing pages, blogs, and digital marketing campaigns. The ideal candidate will also be a master storyteller, capable of translating complex ideas into clear, concise, and persuasive language that speaks to our customers' needs.
Reporting to the Director of Content Strategy, you will play a crucial role in shaping our brand voice and driving user engagement across various digital platforms. The role requires a strategic thinker who can collaborate effectively with cross-functional teams to deliver exceptional content that aligns with our business objectives. Smarsh is an award-winning tech company that helps companies communicate and collaborate while staying ahead of ever-changing regulations. We need you to bring your most innovative, out-of-the-box, and scalable thinking to promote our market leadership and build awareness of our unique value.
Key Responsibilities:
- Content and Copywriting Excellence:
- Create engaging, persuasive and informative content for websites, landing pages, email campaigns, social media, and other digital channels.
- Edit, and proofread content for accuracy, grammar, and style aligning with the Smarsh brand messaging framework.
- Maintain a consistent brand voice and style across all content.
- A/B test different copy variations to optimize engagement and conversion rates.
- Leverage AI tools to generate, refine, and optimize copy, ensuring on brand tone and voice for efficiency and scalability.
- Demonstrate proficiency in crafting effective prompts for AI tools to achieve desired content outputs, including consistent tone, style, and target audience.
- Web Content Management:
- Optimize web content for search engines (SEO) and user experience (UX).
- Utilize AI for content analysis and keyword optimization, identifying trends and opportunities for improved SEO performance.
- Conduct keyword research and implement SEO best practices to enhance web visibility.
- Manage and update website content using content management systems (CMS).
- Plan and optimize website content for maximum impact.
- Collaboration & Communication:
- Collaborate with designers, web developers, writers and marketing teams to ensure seamless content integration that aligns with branding and UX goals.
- Present content ideas and strategies to stakeholders.
- Provide constructive feedback to other content creators.
- Communicate clearly and effectively with team members and stakeholders.
- Stay current with industry trends and competitor content to identify opportunities for content improvement.
- Act as a subject matter expert on AI-driven content creation, providing guidance and best practices to the team.
Qualifications & Skills:
- Bachelor’s degree in marketing, communications, English, journalism, or a related field.
- 7+ years of experience in web copywriting, preferably in the tech industry.
- Deep understanding of UX principles and methodologies.
- Strong understanding of SEO, keyword research, and content optimization.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Ability to write in a clear, concise, and engaging tone tailored to different audiences.
- Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and marketing automation tools is a plus.
- Proven experience using AI tools for content creation and optimization.
- Demonstrated ability to create and refine effective prompts for AI models to generate high-quality content.
- Understanding of the safeguards against plagiarism, copyright violations, and branding recognition risks infringing on intellectual property rights and best practices for using AI in content creation.
- Strong time-management skills and the ability to work on multiple projects simultaneously.
$100,000 - $130,000 a yearThe above salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting. Any applicable bonus programs will be discussed during the recruiting process. The salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training. Local cost of living assessments are done for each new hire at the time of offer.Apply for this job
