Description
Position Summary
As the Product Marketing Manager at 100%, you will be the specialist on every technical aspect of our high-performance eyewear, goggles, gloves, and gear. Your role is to bridge the gap between product development, sales, marketing, and the end-user, ensuring that racers, enthusiasts, retailers, distributors, press, and consumers understand the performance, innovation, and competitive advantage of our products. You will be responsible for creating compelling technical content, executing go-to-market strategies, overseeing product training, and ensuring that our messaging is clear, impactful, and engaging across all channels.
Key Responsibilities
Product Expertise & Communication
- Develop a deep technical understanding of every product, including materials, features, benefits, and competitive advantages.
- Act as the internal product expert, translating complex technical details into clear, engaging, and benefit-driven messaging.
- Work closely with athletes, designers, and product managers to extract and refine product knowledge.
- Present and explain products to sales teams, retailers, distributors, buyers, and press, ensuring they grasp key selling points.
- Conduct product training sessions for internal teams and external partners.
Marketing & Content Creation
- Direct and oversee the creation of technical product content (videos, articles, infographics, technical manuals, and web content) that appeals to consumers, racers, sales reps, retailers, and distributors.
- Develop technical sell sheets, POP displays, and in-store marketing materials tailored to different sales channels.
- Collaborate with PR and media teams to ensure product messaging is aligned and impactful across press releases, media kits, and interviews.
Sales Enablement & Go-to-Market Execution
- Build product positioning, messaging, and storytelling frameworks for each new product launch.
- Work closely with sales teams to create pitch decks, retailer guides, and sales scripts that simplify product differentiation.
- Develop distributor and dealer training programs to ensure our global partners effectively communicate product value.
- Support key retail accounts with customized product training, content, and promotional materials.
Market & Competitive Analysis
- Conduct market research to understand customer needs, industry trends, and competitive landscapes.
- Gather insights from racers, ambassadors, and customers to influence product development and marketing strategies.
- Work with the product team to ensure consumer feedback is incorporated into future designs and improvements.
Athlete & Community Engagement
- Partner with sponsored athletes and brand ambassadors to showcase product performance in real-world conditions.
- Work with the events team to provide technical product demonstrations at races, trade shows, and industry events.
Requirements
Qualifications & Experience
The Ideal Candidate:
- Deep passion for sports, motorsports, MTB, and/or performance eyewear -- understands the lifestyle and technical needs of racers and athletes.
- 5+ years of experience in product marketing, technical marketing, or brand marketing, preferably in the sports, outdoor, or performance industries.
- Strong technical acumen -- can explain complex product features in a way that resonates with both hardcore racers and casual enthusiasts.
- Experience developing go-to-market strategies and leading cross-functional teams.
- Excellent presentation, public speaking, and storytelling skills -- comfortable explaining products to large groups, media, and retailers.
- Strong ability to create technical content, sales tools, and marketing materials (collaborating with design and video teams).
- Experience with trade shows, product demos, and athlete activations.
- Data-driven mindset with the ability to analyze market trends, customer feedback, and sales data.
- Strong organizational skills -- able to manage multiple product launches simultaneously.
- Familiarity with digital marketing, e-commerce, and social media trends is a plus.
Education & Technical Skills
- Bachelor’s degree in Marketing, Business, Product Management, or a related field (MBA is a plus).
- Experience with marketing automation, analytics tools, and content management systems.
- Proficiency in PowerPoint and Adobe Creative Suite is a plus.
- Ability to shoot, edit, or provide direction for technical product videos is a bonus.
What Success Looks Like
- Every sales rep, retailer, distributor, and athlete can confidently explain our products. Product launches are executed flawlessly with compelling, educational content
- Consumers clearly understand why 100% products are superior.
- Retailers and distributors are equipped with the best sales tools.
- Athletes and media showcase our products authentically and powerfully.
Physical Demands:
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift 20 pounds, unassisted
Travel Required:
- Yes, as needed. Up to 25% of the time.
Benefits
Company Benefits:
- Four-Day, 32-hour workweek!
- Company covers 100% of employee health insurance premiums and contributes 50% for dependents.
- Life Insurance & Long Term Disability
- 401K with 4% Company match
- Dog friendly office
- Ergonomic workstations
- Free on-site workouts led by personal trainer
- $200 product allowance twice per year when spring and fall lines are released
- 60% employee discount year-round
Compensation: $85,000 to $110,000 annually. Exempt role not eligible for overtime. Please note: The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, and certifications or other professional licenses held.100% Participates in E-Verify. We will provide the federal government with your Form I-9 information to confirm authorization to work in the U.S.
We will only use E-Verify once an employee has accepted a job offer and completed Form I-9.
