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Senior Performance Marketing Manager

OysterRemote

✨ One platform, a whole world of opportunity 


Right now, the best jobs are limited to people in a handful of the world’s wealthiest cities, yet brilliant people are everywhere. Driven to overturn the status quo and distribute opportunities equally around the world, Oyster launched its global employment platform to help companies hire, pay, and care for talent anywhere. When it comes to global employment, we walk the walk. We’re proof that companies don't need an office to create a highly-engaged culture. Since the company’s inception in January 2020, Oyster has:🌏 Created a fully-distributed, vibrant team of 500+ employees across 60+ countries👩‍💻Featured in Forbes having ranked #9 in Flexjobs Top 30 Companies for remote jobs   🌈 Established a diverse leadership team and an employee base that’s 60% female🏆 Achieved one of the highest employee engagement scores in its class🦄 Raised $286 million to date, with a current valuation of $1.2 billion!💚 B Corp status achieved in 2023Our momentum speaks to the power of global employment—and we’re just getting started! If you want to change the world with Oyster and be empowered to work remotely while doing so, we’d love for you to apply! 

Location:

While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever.
To create the best experience for our new hire, this role requires you to be based within UTC -5 to UTC +3.Reporting to our Director of Marketing, we are seeking a Senior Performance Marketing Manager to lead our digital acquisition strategy. This role will oversee performance marketing channels, including Google Ads, Bing Ads, affiliate networks, programmatic display, and other intent-based paid channels. The ideal candidate is a data-driven marketer with a strong analytical mindset, deep expertise in PPC and affiliate marketing, and a track record of optimizing campaigns to drive revenue and efficiency at scale.

What you'll do…


  • Lead the creation and execution of performance marketing strategies across channels such as Google Ads, Bing Ads, affiliate networks, and programmatic display to drive customer acquisition and revenue growth.​
  • Oversee the design, execution, and continuous optimization of PPC campaigns, ensuring alignment with brand standards and performance objectives.​
  • Develop initiatives to engage prospects throughout the sales funnel, collaborating with sales and web teams to enhance lead conversion rates and improve landing page performance.​
  • Monitor key metrics, analyze campaign performance, and provide actionable insights to inform decision-making and strategy adjustments.​
  • Work closely with Sales, Product Marketing, and Operations teams to ensure cohesive messaging, effective lead follow-up, and alignment on account strategies.​
  • Develop budget forecasts, allocate resources efficiently, and report on budget utilization to maximize ROI.​
  • Keep abreast of industry developments, algorithm changes, and best practices to maintain competitive campaign performance.

Core requirements


  • 6+ years in B2B performance marketing, demand generation, or growth marketing, preferably in SaaS or tech industries.​
  • Expertise in search engine marketing and a solid understanding of full-funnel performance marketing channels, including platforms like Meta and LinkedIn.​
  • Ability to forecast opportunities based on budget and analyze performance metrics such as CAC, LTV, and CPC.​
  • Excellent written and verbal communication abilities, with the capability to present ideas clearly to team members and stakeholders.​
  • Experience working in a global, distributed team environment is preferred.​
  • Familiarity with tools like Salesforce and Looker to drive data-informed decisions; experience with multi-touch attribution tools is a plus.​
  • Hands-on experience managing six-figure budgets and optimizing resource allocation for maximum efficiency.​
  • Strong ability to manage multiple priorities and meet deadlines in a fast-paced environment.

You'll also need


  • A reliable home internet connection (or be able to get one)
  • Fluent English language skills

🦪 How we work together at Oyster


Our values guide the work we do, the decisions we make, and the culture that makes us special. We elevate talent. 🙌  We build trust. 🤝 We thrive together. 🌍Our mission is to create a more equal world—one global hire at a time. Everything we do ladders up to our mission—and that doesn’t just mean building software. We develop programs, participate in workshops, and create dedicated teams to ensure we successfully support companies and knowledge workers in this new world of work. We embrace asynchronous communication and collaborative work—and we share how we work in the Oyster Public HQ—to help other global teams learn from our experiences.

💌  How YOU work


Different countries have different statutory benefits, different cultures have different norms, and different people have different needs! In order to best support and encourage our diverse team, we’ve created How YOU Work; a program of policies, practices, and perks to support your whole human experience as an employee at Oyster.

  • Work from anywhere: Oyster is a borderless, HQ-less company. As long as your work gets done on time, your team has the support they need, and you're authorized to work where you live, the world is truly your Oyster.
  • Paid time off: We’re all about taking breaks—we all need it. Oyster provides employees with 40 days off each year, which includes public/bank holidays and vacation/holiday leave (unless your country mandates more).
  • Mental health support: We consider your mental health a top priority. We offer access to Plumm, a mental well-being service, to support your mental health.
  • Wellbeing allowance:  Each month, Oyster will top up your ThanksBen wallet with a wellbeing allowance. You can get pretty much anything that your heart desires! ThanksBen offers a wide array of options for spending your wellbeing allowance. Check out their benefits catalogue here for inspiration.
  • Flexible parental leave: Families are created in lots of different ways. Our parental leave policy applies to all employees who are becoming parents, regardless of how they become a parent. Oysters are eligible for a minimum of three months of paid parental leave and your job will be held for 12 months (or longer if required by local jurisdiction).
  • WFH stipend: Stipend to spend on your laptop and any other equipment you need for your home office; we'll get you up and running in no time!

✨ The best jobs should be available to everyone 


At Oyster, we celebrate a variety of perspectives and experiences and we’ve intentionally built our product and our company with an inclusive, global mindset. We know from experience that people from underrepresented groups often don’t apply for roles they don’t feel they meet all the criteria for. We’re committed to elevating talent by creating a trust-based environment where we can all thrive together. So if you think you have what it takes, but don’t necessarily check every single box, please consider applying.

We’d love to hear how you might contribute to our mission and our team.Oyster is committed to ensuring equal opportunity of employment for qualified persons with disabilities and actively fosters an inclusive work environment. If you require reasonable accommodations throughout the recruiting process, please email jobs@oysterhr.com with the subject line: Interview Accommodations.Our available positions are published on our careers page and should you be invited to interview with us, our recruitment team will only ever contact you directly from an @oysterhr.com email address.

We will never ask you to send us money as part of a job offer. If you receive a suspicious email relating to opportunities at Oyster from any other email domain where someone is claiming to be a part of our recruitment team, or are directed to anywhere other than www.oysterhr.com/careers to view our available jobs we encourage you to submit a report through our Compliance and Ethics Helpline.

Life at Oyster

Our mission is to remove the barriers between talented people and great full-time jobs at a global scale. We believe it should be easy for any company to hire any person, no matter where either is located in the world. Now more than ever, smart companies can't allow the location of their HQ to dictate the size of their talent pool. Your next transformative hire could be anywhere. We also believe the most in-demand knowledge workers today want to leverage a global career perspective, the freedom to live where they want, and the security of full-fledged employment with benefits. But today, the flow between talent and opportunity around the globe is still blocked by the costs and legal complexity companies face before they can fully employ in another country. Cross-border hiring is still arcane, remarkably un-transformed by software, and ripe for disruption. We are also motivated by the opportunity for positive social impact. Removing these barriers makes the world a better place in three ways: 1) It helps redress inequalities of access to opportunity, 2) It allows for the distribution of wealth to places other than the major cities of the world, and 3) It supports the environmentally-friendly and business-smart shift to remote working. Our software platform is created to solve for the complexities of giving full-time, full-fledged employment to anyone in the world, while providing a delightful experience to employers and employees. With Oyster, you can hire remote full-time employees anywhere in the world, provide fully-compliant payroll, and give your valued remote hires around the world the benefits and perks they deserve. Oyster has Pending B Corporation status. Read our social impact thesis: https://www.oysterhr.com/impact-thesis
Thrive Here & What We ValueEmbraces Asynchronous Communication and Collaborative Work | Celebrates Wins | Elevates Talent | Builds Trust | Thrives Together | Creates a More Equal World</s> | Emphasis on creating a more equal world through global employment | Borderless, HQ-less company that values work from anywhere | Paid time off and mental health support for employees | Flexible parental leave policy for all employees becoming parents | WFH stipend to spend on equipment needed for home office</s> | Oyster values creating a more equal world—one global hire at a time. | They embrace asynchronous communication and collaborative work—and share how they work in the Oyster Public HQ—to help other global teams learn from their experiences. | They offer mental health support, paid time off, flexible parental leave, and a wellbeing allowance to support employees' whole human experience as an employee at Oyster.</s>
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