Sr. Manager, Field Marketing
Glendale, CA / New Albany, OH / Remote
As the industry’s pioneering value-based care (VBC) technology platform, Reveleer is purpose-built to solve the most pressing real-world challenges faced by providers and health-plan organizations today. By unifying retrieval, clinical intelligence, risk adjustment, quality improvement, and member management solutions into one intelligent, AI-powered system, Reveleer streamlines fragmented workflows to supercharge productivity, enhance care quality, and optimize performance on high-priority value-based initiatives.
ABOUT THIS ROLE:
As the Senior Manager, Field Marketing, you will play a key role in designing and executing field marketing strategies that drive demand, accelerate sales pipeline progression, and enhance customer engagement. This role requires a proactive marketer with the ability to oversee marketing’s digital and in-person events, ensuring alignment with business objectives and sales goals. The ideal candidate will be adept at managing high-impact field marketing initiatives, fostering cross-functional collaboration, and measuring program effectiveness.You are an expert in field marketing, event strategy, and integrated demand generation.
You thrive in a fast-paced environment and are highly skilled in developing innovative marketing campaigns that drive measurable revenue growth. You are also a data-driven marketer who understands how to leverage insights to optimize marketing efforts and maximize ROI.
RESPONSIBILITIES:
- Develop and execute field marketing plans to support pipeline generation, acceleration, and customer retention across key markets.
- Own the execution of field marketing initiatives, including trade shows, industry events, executive roundtables, customer forums, webinars, and other in-person and virtual engagements.
- Collaborate with marketing and sales leadership to align field marketing programs with company segment and regional revenue goals, ensuring seamless execution and measurable impact.
- Manage planning and execution of all event-related logistics, including site selection, vendor management, budget planning, content development, and post-event analysis.
- Define and manage KPIs to assess the effectiveness of field marketing campaigns, optimizing performance through data-driven decision-making.
- Strategize and manage promotional items to support sales, events, customer, and employee gifts.
- Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Reveleer objectives and target audience.
- Support sales and marketing efforts in driving account-based marketing (ABM) strategies by integrating field marketing initiatives into broader go-to-market campaigns.
- Manage the field marketing budget, ensuring cost-effective execution and ROI tracking.
- Build and maintain relationships with industry partners, vendors, and event organizers to maximize brand exposure and engagement.
- Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.
- Continuously innovate and evolve field marketing strategies to keep pace with industry trends and customer needs.
- Lead and develop a high-performing field marketing team, fostering collaboration, mentorship, and professional growth.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business Communications, or a related field.
- 5+ years of experience in B2B field marketing, event marketing, or demand generation.
- Proven ability to execute field marketing programs that drive measurable business impact.
- Strong understanding of demand generation principles, including ABM, sales enablement, and multi-channel marketing strategies.
- Experience in marketing analytics and ability to translate data insights into actionable strategies.
- Excellent project management skills with the ability to manage multiple initiatives across teams.
- Strong communication and presentation skills, with experience collaborating with executive stakeholders.
- Proficiency in marketing automation tools (HubSpot, Marketo, etc.) and CRM systems
- Experience managing event budgets and vendor contracts.
- Knowledge of the healthcare technology industry, specifically within Payers, Providers, Risk Adjustment or Quality Improvement, is highly desired.
- Willingness to travel domestically.
WHAT YOU'LL RECEIVE:
- Competitive pay
- Medical, Dental and Vision benefits including HSA/FSA
- 401k with Employer Match
- 100% paid short term and long-term disability insurance
- PTO plan and 10 paid company holidays
SALARY RANGE: $125,000 - $140,000 / annually Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience. Reveleer E-Verifies all new hires. Reveleer is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
