Company Overview:
Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. Our cutting-edge technology empowers organizations to gain real-time insights into their supply chain operations, mitigate risks, and optimize their logistics processes. As we continue to expand our presence in the market, we are seeking a dynamic Precision Demand Manager to help us tailor our marketing strategies and optimize marketing efforts to improve business outcomes.
Position Overview:
As the Precision Demand Marketing Manager at Overhaul, you will lead our Demand Generation efforts through targeted marketing campaigns, leveraging data-driven insights to develop tailored marketing strategies that align to customer demand. Your primary responsibility will be to generate quality leads, build relationships with key stakeholders within marketing, sales, and the BDR function, and help establish Overhaul as the go-to solution for in-transit supply chain visibility and risk management.
This is a unique opportunity to join a high-growth company and shape the future of supply chain technology.
Key Responsibilities:
Targeted Marketing Campaigns:Design and execute marketing campaigns that are precisely tailored to the needs and behaviors of specific customer segments.Use data analytics to identify target demographics and their preferences, creating more effective and efficient marketing strategies.Digital Marketing Optimization:Leverage digital marketing tools and platforms (e.g., Google Ads, LinkedIn Ads, Demandbase) to target customers more precisely.Stay updated with the latest digital marketing trends and technologies to enhance campaign effectiveness.Customer Insights and Data Analysis:Gather and analyze customer data from various sources (CRM systems, market research, social media analytics) to gain a deep understanding of customer behaviors and trends.Monitor and optimize the performance of marketing campaigns based on data-driven insights, adjusting strategies as necessary to maximize ROI.Collaboration:Work closely with the Sales and Marketing teams to develop and execute strategies for lead generation and customer engagement. Provide valuable insights on market trends and customer feedback, including feedback on how engaged or warm leads respond to messaging.Budget Management:Manage budgets for marketing campaigns, ensuring that resources are allocated efficiently to achieve the best outcomes.Use cost-benefit analysis to justify campaign spending and forecast potential returns.Reporting & Optimization:Work with a Marketing Analyst to effectively track and monitor campaign performance and be able to optimize based on those findings. Own your metrics and report campaign performance, lead counts against goal, and optimizations made, on a monthly basis. Qualifications:
- 5+ years of progressive marketing experience with 2+ years of direct demand generation experience.
- Experience working in digital advertising platforms, such as Google and LinkedIn Ads, is a must.
- Proactive self-starter, demonstrating high initiative and critical thinking.
- Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
- Understanding of pipeline management and metrics.
- Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.
- Knowledge of supply chain and logistics is a plus.
- Familiarity with CRM software and ABM Tools (e.g., Salesforce, HubSpot, ZoomInfo, Demandbase, etc.) is a plus.
Why Join Overhaul:
- High-growth environment with opportunities for career advancement.
- Competitive salary and performance-based incentives.
- Comprehensive training and development programs.
- Collaborative and innovative company culture.
- Impactful role in shaping the future of supply chain technology.
- Work with a talented and passionate team.
If you are a proactive and ambitious individual looking to make a significant impact in a fast-growing company, we encourage you to apply for the Precision Demand Marketing Manager role at Overhaul.
