Mood Media is the world’s leading experiential media company, optimizing on-premise retail customer experience and driving significant value for businesses and brands worldwide. With the most comprehensive suite of fully integrated solutions, Mood leverages advanced digital technology, curated and original creative content, and design expertise to make every shopping and guest experience more personal and engaging. Serving more than 500,000 customer locations in over 140 countries, Mood reaches 165 million+ consumers each day.
General Summary:
The Franchise Account Director is a part of the Global Account Management team and is accountable for client satisfaction and all aspects of the total client relationship and experience with Mood as well as executing upon the company’s strategies and initiatives. The Franchise Account Director will have a vertical focused portfolio of enterprise or mid-market size franchise brands, franchise owners, private owners, etc. He/she will focus on revenue growth and retention through developing and deepening relationships, developing and conveying value, and ensuring client satisfaction through Mood strategies as well as day-to-day engagement.
The role requires vertical trend analysis, strategy development, critical fast-paced thinking, exceptional communication skills and the ability to build/lead and manage internal and external relationships. Approximately (75%) of the time will be devoted to managing client relationships, cross sell / up sell Mood solutions, program performance activities and marketing strategy and execution. Approximately (25%) of your time will be devoted to developing and executing client satisfaction tactics and strategies.
Essential Job Functions and Responsibilities:
● Fully accountable for a set portfolio of accounts associated to a particular vertical● Build and maintain relationships with our clients that lead to the highest levels of customer satisfaction and retention as well as new business opportunities for both the client and Mood● Actively manage the client on a day-to-day basis- keep them informed, engaged and satisfied● Understand each client’s needs and goals and be able to match those needs to Mood products and services through upgrades, up selling, re-contracting, and additional Mood services● Required to oversee and ensure all down-stream responsible parties (i.e.
administration, operations, etc.) have all the necessary details to fulfill their obligations for new locations, re-contracts, cancellations, closures, etc. ● Educate clients on the benefits of Mood products and services and the integrated capabilities of the company through the compelling articulation of our business model and value proposition● Collaborate with management to customize account plans for each client, outlining service delivery and revenue growth strategies● Maintain and publish a quarterly portfolio health review for management to have clear visibility into the success and risk of the portfolio and accounts therein● Detailed and required use of CRM tool to produce portfolio management reporting, pipeline, forecasting and potential churn of clients● Responsible for assigned quota attainment for RMR, E&L and Churn KPIs● Find and close new revenue opportunities within an existing client base, collaborate with subject matter experts to maximize upsell/ cross sell opportunities with best practice point of view● Provide client feedback back into solution development and COE organizations to keep the voice of the client at the center of the development process.● Other duties, responsibilities, and special projects as assigned.
Required Travel:
If the job requires overnight travel, what percentage of time is spent away from home base? Up to 25%
Essential Job Qualifications:
College degree (4-year) or equivalent3 years to 5 years experience
Knowledge/Skills/Abilities
● 4+ years of proven account management experience at an enterprise/mid-market level● Demonstrated history of consistent client retention and building of existing client base ● High level of professionalism and ability to communicate at all levels of the client organization ● Ability to write and execute business plans● Ability to solve problems quickly and effectively● Ability to utilize creative skills effectively● Superior organizational skills● Advanced written and verbal communication skills● Prefer experience with medium sized and Fortune 500 businessesFor further information about Mood Media, please visit www.moodmedia.com. Mood Media is an Equal Opportunity Employer M/F/Disability/Veteran
