ApplyDescription
POSITION SUMMARY:
We seek a Customer Marketing Specialist to enhance customer engagement and retention through targeted marketing initiatives. This role will serve as a key liaison between our marketing team, auctions, and customers, ensuring they receive relevant updates, resources, and engagement opportunities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Serve as the primary marketing contact for key customers, providing updates and resources to strengthen relationships.
- Planned and executed customer-focused marketing campaigns to drive loyalty and engagement.
- Collect and communicate customer requests to auctions, ensuring they follow through.
- Use customer insights and data analytics to personalize messaging
- Track, measure, and present campaign performance insights to optimize future strategies.
- Collaborate cross-functionally with marketing, sales, and customer engagement teams to align marketing efforts with customer needs.
- Assist in the development and execution of customer marketing campaigns using Marketo, including email nurturing and automation workflows.
- Design and maintain auction-specific consignor templates in Canva to support marketing consistency.
- Listen to customer feedback and recommend marketing updates as needed
- Develop branded marketing templates for America’s Auto Auction locations to ensure a standardized approach.
- Support additional marketing initiatives as needed.
Requirements
QUALIFICATIONS AND EXPERIENCE
- 1-3 years of experience in customer marketing, digital marketing, or a related field.
- Strong understanding of customer engagement strategies.
- Experience with email marketing platforms (Marketo preferred) and marketing automation.
- Proficiency in Canva or other design tools for creating marketing materials.
- Data-driven mindset with the ability to analyze and report on marketing performance.
- Strong communication and collaboration skills to work cross-functionally with internal teams.
- Ability to multitask and manage multiple projects in a fast-paced environment.
