The impact you will have
Elliptic is seeking a new Head of Product Marketing to lead and scale Elliptic’s product marketing function. You’ll step into a high-impact role with solid foundations already in place and a company that values great storytelling and clear customer focus.Based in NY or London, this is a player-coach role: you'll lead product marketing strategy across our portfolio while excelling in execution. From refining our messaging and product positioning to enabling Revenue teams with better tools, you’ll work cross-functionally to bring our products to market and help the business grow.We’re looking for someone who’s passionate about solving customer needs, a natural storyteller, and a strong advocate for blockchain and crypto.
What you will do
Own and evolve product messaging & positioning
Develop clear, differentiated and compelling messaging that speaks to our core audiences: crypto exchanges, fintechs, governments, banks, and regulators. Ensure consistency across all touchpoints. In addition, with the Product team, ensure that we are positioning our Products to achieve our company vision by anticipating market opportunities.
Lead go-to-market strategy
Drive GTM planning and execution for new product launches and major feature updates in close collaboration with Product and Revenue teams.
Coach and grow the PMM team
Manage and mentor an existing Product Marketing Manager, with the opportunity to expand the team over time.
Champion customer needs
Partner with Sales, Customer Success, and Product to surface insights, advocate for customer priorities, and ensure the product roadmap reflects real market demand.Working with these teams as well as having a strong pulse on the market, be responsible for identifying the changing needs of our ICPs and crafting go to market strategies, and synthesizing product positioning to reflect their evolving needs including benefits and outcome based messaging
Enable Sales & Customer Success
Build and deliver enablement materials including pitch decks, battlecards, product demos, and competitive positioning.
Create product-focused content & collateral
Work with the broader Marketing team to bring narratives to life across landing pages, one-pagers, webinars, blog posts, and more.
Measure and iterate
Define KPIs for PMM initiatives, track performance, gather feedback, and iterate for continuous improvement.You’ll be great here if you have:
- 6+ years in B2B product marketing, ideally in SaaS, fintech, compliance or cybersecurity
- Experience in the blockchain, crypto, or regtech space
- Proven experience leading messaging and launches that drive real impact, particularly translating technical features into compelling propositions for customers
- Ability to coach and grow a small team while also contributing hands-on
- Strong storyteller — you distill complexity into clear, compelling narratives
- Deep empathy for customers and a passion for solving real user problems
- Strong analytical thinker who uses data to make decisions
- Naturally curious and excited about the future of crypto, blockchain, and Web3
- Strong cross-functional collaborator who can build trust across teams
- Strategic thinker with an experimental mindset and bias for action
- Familiarity marketing to regulated industries or government entities
- Prior experience building or evolving a PMM function in a scaling company
- Self-starter, accustomed to working in a fast-changing environment who enjoys and takes pride in delivering compelling value propositions to market.
> How we work:
- Hybrid working and the option to work from almost anywhere for up to 90 days per year
- £500 Remote working budget to set up your home office space
> Learning & Development:
- $1,000 Learning & Development budget to use on anything (agreed with your manager) that contributes to your growth and development
> Vacation/ Leave:
- Holidays: 25 days of annual leave + bank holidays
- An extra day for your birthday
- Enhanced parental leave: we provide eligible employees, regardless of gender or whether they become a parent by birth or adoption, 16 weeks fully-paid leave and leave.
> Benefits:
- Private Health Insurance - we use Vitality!
- Full access to Spill Mental Health Support
- Life Assurance: we hope you will never need this - but our cover is for 4 times your salary to your beneficiaries
- £100 cryptocurrency for you!
- Cycle to Work Scheme
