ApplyJob Type
Full-timeDescription
Position Summary:
Works closely with the Senior Email Marketing Specialist to ensure the smooth execution of email marketing campaigns. This role requires a strong understanding of email platforms, creative QA processes, and campaign management.
NOTE:
West Cary Group employees living within 30 miles of Richmond, Virginia will be required in-office once per week.
Position Responsibilities:
- Works collaboratively with a project team to develop client marketing E-mail campaigns
- Sets up E-mail templates in online content platform with content and design developed by the Creative team, with appropriate segmentation and variables for each audience
- Manages segmentation and versioning tasks using E-mail platforms and applications such as Taxi, Message Hub and Sales Force Marketing Cloud
- Oversees content management for data and module variables within E-mail creation platforms
- Attends and contributes to team planning meetings with relevant stakeholders to identify tasks within projects required for successful e-mail launches
- Leads and executes quality assurance processes to achieve goals for highest level branding and design
- Provides quality assurance by previewing segmentations and variables, ensures content renders correctly and variable data populates accurately.
- Organizes workload for efficient time management
- Meets multiple schedule deadlines on time
- Stays abreast of digital and e-mail marketing trends, innovations and successes
- Develops E-Mails for promotions marketing, newsletters, and potentially event marketing
- Performs other duties as assigned
Requirements
Role Qualifications:
- Must demonstrate strong skills in email setup, variable logic, and segmentation strategy
- Must bring a collaborative mindset and the ability to work cross-functionally within a creative team
- Must have exceptional attention to detail and a proactive approach to error identification and resolution
- Must be capable of managing multiple deadlines in a fast-paced environment
- Must demonstrate strong communication skills and a client-focused approach
Essential Skills and Experience:
- 2–4 years of hands-on experience with email marketing execution and QA
- Strong familiarity with email platforms such as Taxi, Salesforce Marketing Cloud (SFMC), or MessageHub Proficient in using variable logic and segmentation tools
- Exceptional detail orientation and ability to identify technical and content issues
- Strong multitasking skills and the ability to thrive under time constraints
- Excellent verbal and written communication skills
- Experience working within structured workflows in a collaborative creative team environment
- Demonstrated curiosity and eagerness to continuously improve execution standards
Reporting to This Position: NoneSalary DescriptionSalary Range: $69,500.00 to $76,500.00
