About Onfleet:
Onfleet’s mission is to power the future of commerce by enabling businesses of all sizes to move goods more efficiently and delightfully
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Our product includes intuitive smartphone apps for drivers, a powerful modern web dashboard for logistics teams, and automatic notifications and real-time tracking for recipients. Onfleet powers millions of deliveries every week for thousands of businesses around the world across a range of industries, from grocery and prepared meals to pharmacy, flowers, and furniture.
About the role:
Onfleet is seeking a Senior Product Marketing Manager (IC6) to lead and execute product marketing strategies that sharpen positioning, drive go-to-market success, and ultimately fuel growth for the busienss. As a strategic individual contributor, you will both own the development and execution of product marketing plans from end-to-end and represent your function in leadership conversations. You will sit at the intersection of Product, Sales, Success, and Marketing—bringing the voice of the customer into everything we do.This role is for a seasoned product marketer who’s not afraid to get their hands dirty and is energized by the full breadth of the PMM discipline—from shaping the story to driving end user adoption.
You’ve supported product launches and driven sales enablement in dynamic B2B SaaS environments. You bring structure and strategy, but also hustle and heart.
What you'll do:
- Drive Go-to-Market Strategy
- Own the end-to-end product launch process, from strategic positioning and internal enablement to external messaging, demand generation, and PR/AR.
- Build and maintain scalable GTM playbooks to align cross-functional teams on launch goals and execution plans.
- Assess and scope launch impact and tailor activities accordingly—whether it’s a minor release or a major innovation.
- Develop Positioning & Messaging
- Own the positioning and messaging framework for our platform and core features—ensuring it resonates with target personas and differentiates us in a competitive market.
- Turn complex product features into compelling narratives that resonate with customers.
- Lead cross-functional messaging workshops to align teams around our value narrative.
- Partner with leadership to shape our strategic narrative in the market.
- Champion the Voice of the Customer
- Conduct ongoing customer and prospect interviews, win/loss analyses, and persona/JTBD research to drive strategy.
- Surface customer stories, needs, and objections to help influence product roadmap, sales enablement, and marketing campaigns.
- Become an Onfleet superuser and advocate—deeply understanding our product, personas, and value prop.
- Enable Go-To-Market Teams
- Act as the glue that maintains consistent messaging across Marketing, Sales, and CS and collaborate with them to integrate messaging into real-world conversations.
- Collaborate with the broader marketing team on campaign content, demand-gen, and field activities
- Build and maintain a robust set of sales enablement tools (e.g., battle cards, objection handling guides, product one-pagers, demo scripts).
- Partner on training and onboarding programs to ensure go-to-market readiness for every new feature.
- Partner with Product
- Act as the strategic liaison between Product and Go-to-Market—translating roadmaps and features into customer value.
- Provide input into pricing, packaging, and segmentation strategies based on customer needs and competitive landscape.
- Analyze the Competitive Landscape:
- Conduct ongoing competitive research to identify market trends, emerging threats, and whitespace opportunities.
- Develop and maintain battle cards, competitive one-pagers, and internal briefs to arm GTM teams with insights that drive differentiation and influence strategy.
- Build the PMM Foundation
- Define and scale PMM processes, tools, and templates that set the team up for long-term success.
What You’ll Bring:
- 6–10+ years of B2B SaaS product marketing experience, ideally in Series B–D stage companies or mature product orgs.
- Proven success owning full-spectrum PMM responsibilities—including launch planning, messaging, sales enablement, persona research, competitive analysis, and pricing/packaging.
- Demonstrated ability to operate at a strategic level (sitting at the leadership table) and execute tactically (writing the positioning doc, building the pitch deck).
- Comfort in a fast-paced, ambiguous environment where you create clarity, build frameworks, and get stuff done.
- Exceptional written and verbal communication skills, with a strong ability to influence and align stakeholders.
- Strong presentation and storytelling skills—can sell the vision internally and externally.
- Excellent project manager with expert level daily use of project management tool like Jira or Asana.
Nice To Have:
- Familiarity with last mile delivery logistics (or supply chain in general).
- PMM Certifications (e.g. Pragmatic Institute, PMA).
- Experience with pricing & packaging strategy.
- Basic technical fluency (APIs, integrations, developer tools).
Why You'll Love Working at Onfleet
- Meaningful ownership of work and the opportunity to drive impact across the business.
- A mission-driven culture that values empathy, excellence, and execution.
- Fully remote environment with teammates across the globe.
What We Offer:
- Compensation: The base salary range for this role is US$96,000-$128,000 and there is a US$10,000-$20,000 annual performance-based incentive bonus.
- We consider various factors in determining actual pay, including your skills, qualifications, experience, education or training, and location.
- Employee stock options
- Comprehensive health, dental, vision, disability, and life insurance
- Flexible vacation policy
- 401(k)
- Learning & development opportunities
- Apple MacBook Pro (or equivalent)
Onfleet's 75+ high-performing, globally distributed remote employees operate a lean, near break-even business generating millions of dollars every month. Onfleet has raised over $40m in funding from investors like Kennet Partners, Kayne Anderson, StartX-Stanford Fund, Tuesday.vc, Winklevoss Capital, Playfair Capital, and angel investors including Andy Rachleff, Gil Penchina, Lee Linden, and Tom Fallows. Onfleet is headquartered in San Francisco, CA.
Onfleet is an Equal Opportunity Employer:
Onfleet’s culture is one that strongly values diversity in its workplace and we are committed to working with potential team members who can bring diverse perspectives and experience to our company and culture. We do not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law.We highly encourage members of underrepresented groups to apply and we will consider qualified applicants with arrest and conviction records.
