Ridwell is a service that inspires people to create a future without waste. Today, we make it easy to reuse and recycle more by identifying recyclable and reusable items that the city doesn't collect, picking them up from our customers' doorsteps, and matching them with local partners that can use them sustainably.

Phaidra is a startup founded by former employees from DeepMind, Google, and the industrial sector. In our experience, many industrial companies want to apply AI and have valuable use cases for the technology. We've experienced first-hand the technology's ability to create enormous value in the industrial sector. However, it is also an exclusive technology. The benefits of AI are currently locked to the few companies with the deep resources and expertise to commercialize it. We started Phaidra to broaden access to the technology by enabling industry practitioners to directly develop their own AI solutions. While a myriad of tools already exist for data scientists or software engineers, our experience suggests that domain expertise is the primary driver of AI performance.